Traditional TV & Home Video - Worldwide

  • Worldwide
  • Revenue in the Traditional TV & Home Video market market worldwide is forecasted to reach US$384.80bn in 2024.
  • The projected annual growth rate (CAGR 2024-2029) is -0.25%, leading to a market volume of US$380.00bn by 2029.
  • The expected average revenue per user (ARPU) is US$72.95.
  • When compared globally, the in the United States is anticipated to generate the most revenue (US$146.60bn in 2024).
  • The number of TV Viewers is forecasted to reach 5.5bn users by 2029.
  • User penetration in the Traditional TV & Home Video market market is projected to be at 68.1% in 2024.
  • The average revenue per TV user (ARPU) in the Traditional TV & Home Video market market is estimated to be US$72.95 in 2024.
  • In the worldwide Traditional TV & Home Video market, streaming services are rapidly overtaking traditional broadcast methods, revolutionizing the industry.

Key regions: Asia, United Kingdom, China, Germany, Japan

Region comparison

Analyst Opinion

The Traditional TV & Home Video market in Worldwide is experiencing significant growth and development due to changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors.

Customer preferences:
Customers in Worldwide are increasingly seeking convenience and flexibility in their TV and home video consumption. With the rise of streaming services and video-on-demand platforms, viewers can now access a wide range of content anytime and anywhere. This shift in customer preferences towards on-demand viewing has led to a decline in traditional TV viewership and an increase in streaming subscriptions.

Trends in the market:
One of the key trends in the Traditional TV & Home Video market in Worldwide is the adoption of over-the-top (OTT) services. OTT platforms offer a variety of content, including movies, TV shows, and original programming, directly to viewers over the internet. This trend is driven by the increasing availability of high-speed internet connections and the growing number of smart devices, such as smartphones and smart TVs. Another trend in the market is the growth of subscription video-on-demand (SVOD) services. SVOD platforms, such as Netflix and Amazon Prime Video, allow subscribers to access a vast library of content for a monthly fee. This model has gained popularity among customers who prefer a wide range of options and the ability to binge-watch their favorite shows.

Local special circumstances:
In Worldwide, the Traditional TV & Home Video market is influenced by various local special circumstances. For example, the market is highly competitive, with both local and international players vying for market share. Local content providers often cater to the specific cultural and linguistic preferences of the region, while international players bring in a diverse range of content from around the world. Furthermore, the availability of high-speed internet infrastructure varies across different regions in Worldwide. This can impact the adoption of streaming services, as customers in areas with limited internet connectivity may rely more on traditional TV channels and physical media.

Underlying macroeconomic factors:
The growth of the Traditional TV & Home Video market in Worldwide is also influenced by underlying macroeconomic factors. For instance, the increasing disposable income of consumers in emerging markets has led to a higher demand for entertainment options, including TV and home video. Additionally, advancements in technology have made TVs and home video equipment more affordable and accessible to a wider range of consumers. In conclusion, the Traditional TV & Home Video market in Worldwide is evolving to meet changing customer preferences, driven by the adoption of streaming services and on-demand viewing. Local special circumstances, such as competition and infrastructure availability, also play a role in shaping the market. Furthermore, underlying macroeconomic factors, such as disposable income and technological advancements, contribute to the growth and development of the market.


Data coverage:

The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.


We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.


  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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