Traditional Radio refers to the number of traditional radio listeners, revenues generated by radio advertising, and public radio licence fees.
Online radio advertising is not included in this segment.
Traditional Radio Advertising covers the advertising broadcasts on a terrestrial radio station’s or network’s program service (terrestrial broadcast radio and satellite radio services in the U.S. and Canada). This includes all types of radio advertising spot formats (e.g., classic spots, live reader, content spots, allonge spots). The segment includes direct (local) advertising, in which advertisers reach out to individual stations, as well as indirect (national) advertising, in which advertisers employ media buying agencies to manage their advertising purchases on individual stations.
Usually, households pay public licence fees in one amount, but this charge can be broken down to TV and radio licence fees. The public radio licence fees subsegment contains the charges used to fund radio broadcasts. This can be paid on a monthly, quarterly, or yearly basis. Public licence fees that are collected in the form of a tax (e.g. income tax in the Nordic countries) are not included in this subsegment. Public licence fees are mainly existing in European countries with some exceptions (e.g. South Africa, Japan, South Korea), in other countries, public tv and radio channels are either supported by taxes (e.g. Finland) or directly by the governments.
Users are radio listeners who listen to offline radio broadcasts.
