Traditional Radio - Worldwide | Statista Market Forecast

Revenue in the Traditional Radio market is projected to reach US$35.33bn in 2023.
Revenue is expected to show an annual growth rate (CAGR 2023-2027) of -0.18%, resulting in a projected market volume of US$35.07bn by 2027.
The number of Radio Users is expected to amount to 3.17bn users by 2027.
User penetration will be 39.9% in 2023 and is expected to hit 39.8% by 2027.
The average revenue per user (ARPU) is expected to amount to US$11.52.
In global comparison, most revenue will be generated in the United States (US$12,700.00m in 2023).

Traditional Radio refers to the number of traditional radio listeners, revenues generated by radio advertising, and public radio licence fees.

Online radio advertising is not included in this segment.

Traditional Radio Advertising covers the advertising broadcasts on a terrestrial radio station’s or network’s program service (terrestrial broadcast radio and satellite radio services in the U.S. and Canada). This includes all types of radio advertising spot formats (e.g., classic spots, live reader, content spots, allonge spots). The segment includes direct (local) advertising, in which advertisers reach out to individual stations, as well as indirect (national) advertising, in which advertisers employ media buying agencies to manage their advertising purchases on individual stations.

Usually, households pay public licence fees in one amount, but this charge can be broken down to TV and radio licence fees. The public radio licence fees market contains the charges used to fund radio broadcasts. This can be paid on a monthly, quarterly, or yearly basis. Public licence fees that are collected in the form of a tax (e.g. income tax in the Nordic countries) are not included in this subsegment. Public licence fees are mainly existing in European countries with some exceptions (e.g. South Africa, Japan, South Korea), in other countries, public tv and radio channels are either supported by taxes (e.g. Finland) or directly by the governments.

Users are radio listeners who listen to offline radio broadcasts.

in-scope

Non-digital radio advertising revenues
Radio listeners who listen to non-digital radio broadcasts
Public radio licence fees

out-of-scope

Radio advertising revenue generated through online radio channels and/or online radio broadcasts
Public licence fees collected in form of a tax (e.g. income tax in the Nordic countries)

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