Traditional Radio - Worldwide

  • Worldwide
  • Revenue in the Traditional Radio market market worldwide is forecasted to reach US$35.35bn in 2024.
  • Revenue is anticipated to demonstrate an annual growth rate (CAGR 2024-2029) of -0.27%, leading to a projected market volume of US$34.88bn by 2029.
  • The number of Radio Users is expected to reach 3.2bn users by 2029.
  • User penetration is projected to be 39.9% in 2024 and is forecasted to reach 39.9% by 2029.
  • The average revenue per user (ARPU) is expected to be US$11.44.
  • In global comparison, the in the United States is set to generate the highest revenue, amounting to US$12,480.00m in 2024.
  • Traditional radio in the media market is experiencing a resurgence worldwide, with listeners turning to established broadcasters for reliable news and entertainment.

Key regions: Europe, China, Japan, Germany, France

Region comparison


Data coverage:

The data encompasses B2C enterprises. Figures are based on the Music, Radio & Podcasts market, which comprises all revenues generated by traditional and digital radio advertising, consumer purchases of live music event tickets, all sales of tangible audio recording formats, paid digital downloads of professionally produced single tracks / compilations, ad-supported services, and subscription-based, on-demand streaming services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.


We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.


  • Revenue
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
Please wait