Ready-to-Drink (RTD) Tea - Czechia

The Ready-to-Drink (RTD) Tea market in Czechia has been experiencing significant growth in recent years.

Customer preferences: Czech consumers have shown a growing interest in healthier beverage options, which has contributed to the increased demand for RTD tea. With rising health consciousness, consumers are looking for beverages that offer functional benefits and natural ingredients. RTD tea, with its antioxidant properties and lower sugar content compared to carbonated soft drinks, has emerged as a popular choice among health-conscious consumers.

Trends in the market: One of the key trends in the RTD tea market in Czechia is the introduction of innovative flavors and blends. Manufacturers are constantly launching new and unique flavors to cater to the evolving taste preferences of consumers. This trend has helped to attract a wider consumer base and drive the growth of the market. Additionally, there is a growing demand for organic and natural RTD tea products, as consumers become more mindful of the ingredients in their beverages. Another trend in the market is the increasing availability of RTD tea in various distribution channels. While traditional retail channels such as supermarkets and convenience stores remain popular, there has been a rise in online sales of RTD tea. E-commerce platforms provide consumers with convenience and a wide range of options to choose from, further fueling the growth of the market.

Local special circumstances: Czechia has a strong tea-drinking culture, with tea being a popular beverage choice among consumers. While traditionally consumed as hot tea, the shift towards RTD tea has been driven by the convenience it offers. RTD tea allows consumers to enjoy their favorite beverage on-the-go, without the need for brewing or steeping. This convenience factor has played a significant role in the growth of the RTD tea market in Czechia.

Underlying macroeconomic factors: The growing disposable income of Czech consumers has also contributed to the growth of the RTD tea market. As consumers have more money to spend, they are willing to invest in premium and healthier beverage options. The increasing urbanization and changing lifestyles in Czechia have also influenced consumer preferences, with a greater emphasis on convenience and health. In conclusion, the Ready-to-Drink (RTD) Tea market in Czechia is experiencing growth due to the increasing health consciousness among consumers, the introduction of innovative flavors, and the convenience offered by RTD tea. The strong tea-drinking culture and growing disposable income of consumers are also driving the market.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.