Ready-to-Drink (RTD) Coffee - Czechia

The Ready-to-Drink (RTD) Coffee market in Czechia is experiencing significant growth and development.

Customer preferences: Czech consumers have shown a growing preference for convenience and on-the-go beverages, which has led to an increased demand for ready-to-drink coffee products. The busy lifestyles of modern consumers, coupled with the desire for quick and easy refreshments, have driven the popularity of RTD coffee in the country. Additionally, the younger generation, in particular, has shown a strong inclination towards coffee consumption, further fueling the demand for RTD coffee products.

Trends in the market: One of the key trends in the RTD coffee market in Czechia is the increasing popularity of cold brew coffee. Cold brew coffee offers a smoother and less acidic taste compared to traditional hot brewed coffee, making it appealing to a wider range of consumers. As a result, many coffee brands have introduced cold brew variants in their RTD coffee product portfolios to cater to this growing trend. Another trend in the market is the rise of premium and specialty RTD coffee products. Czech consumers are becoming more discerning in their coffee choices and are willing to pay a premium for high-quality and unique flavors. This has prompted coffee companies to innovate and introduce a variety of flavors and blends in their RTD coffee offerings, catering to the evolving tastes and preferences of consumers.

Local special circumstances: Czechia has a strong coffee culture, with a significant number of coffee shops and cafes spread across the country. This coffee culture has played a role in shaping consumer preferences and driving the demand for RTD coffee products. Czech consumers have developed a taste for high-quality coffee and are willing to explore different flavors and blends. This has created a favorable environment for the growth of the RTD coffee market in the country.

Underlying macroeconomic factors: The growing disposable income of Czech consumers has also contributed to the development of the RTD coffee market. As the economy continues to grow, consumers have more purchasing power, allowing them to spend on premium and convenience products such as RTD coffee. Additionally, the increasing urbanization and Westernization of Czech society have influenced consumer preferences, with a greater emphasis on convenience and on-the-go products. In conclusion, the Ready-to-Drink (RTD) Coffee market in Czechia is witnessing significant growth and development driven by consumer preferences for convenience, the popularity of cold brew coffee, the demand for premium and specialty products, the strong coffee culture in the country, and the underlying macroeconomic factors such as growing disposable income and changing consumer lifestyles.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.