Bottled Water - Czechia

The Bottled Water market in Czechia has been experiencing significant growth in recent years. Customer preferences have shifted towards healthier beverage options, leading to an increased demand for bottled water. In addition, local special circumstances and underlying macroeconomic factors have also contributed to the development of the market.

Customer preferences: Customer preferences in Czechia have been shifting towards healthier beverage options, and bottled water has emerged as a popular choice. With increasing awareness about the importance of hydration and the health benefits of drinking water, consumers are opting for bottled water over sugary drinks or carbonated beverages. The convenience and portability of bottled water also make it a preferred choice for consumers on the go.

Trends in the market: One of the key trends in the bottled water market in Czechia is the growing demand for flavored and functional waters. Consumers are seeking variety and are willing to try new and innovative flavors in their bottled water. Flavored waters infused with fruits, herbs, or botanical extracts are gaining popularity, as they offer a refreshing and unique taste experience. Functional waters, such as those enriched with vitamins, minerals, or electrolytes, are also in high demand, as they provide additional health benefits. Another trend in the market is the increasing preference for premium and natural bottled water. Consumers are willing to pay a premium for bottled water that is sourced from natural springs or has undergone minimal processing. This trend is driven by a desire for higher quality products and a growing concern for environmental sustainability. Natural and premium bottled water brands are positioning themselves as eco-friendly and sustainable alternatives to tap water.

Local special circumstances: Czechia has a high-quality tap water supply, which has traditionally been the primary source of drinking water for the population. However, concerns about water contamination and the desire for a safer and more convenient option have led to an increase in the consumption of bottled water. Additionally, the tourism industry in Czechia has also contributed to the growth of the bottled water market, as tourists often prefer to consume bottled water as a safety precaution.

Underlying macroeconomic factors: Czechia has experienced steady economic growth in recent years, which has led to an increase in disposable income levels. As a result, consumers have more purchasing power and are able to afford premium bottled water brands. The rise of e-commerce and online grocery shopping platforms has also made it easier for consumers to access a wide variety of bottled water options, further fueling the market growth. In conclusion, the Bottled Water market in Czechia is developing due to changing customer preferences towards healthier beverage options, including flavored and functional waters. The market is also driven by local special circumstances such as concerns about tap water quality and the tourism industry. Underlying macroeconomic factors, such as economic growth and the rise of e-commerce, have also contributed to the market's development.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.