Soft Drinks - Czechia

The Soft Drinks market in Czechia has been experiencing steady growth in recent years, driven by changing customer preferences and favorable market conditions. Customer preferences in the Soft Drinks market in Czechia have been shifting towards healthier options, such as low-sugar and natural ingredient beverages. This trend is in line with global consumer demand for healthier products, as people become more conscious of their overall well-being. As a result, companies in the Soft Drinks market have been introducing new products and reformulating existing ones to meet this demand. In addition to healthier options, convenience and on-the-go consumption have also become important factors for customers in Czechia. Busy lifestyles and the increasing number of people eating and drinking on-the-go have led to a rise in the demand for portable and single-serve packaging. This trend is not unique to Czechia, but is seen worldwide as consumers seek convenience in their daily lives. Another trend in the Soft Drinks market in Czechia is the growing popularity of premium and craft beverages. Consumers are willing to pay a higher price for products that offer unique flavors, high-quality ingredients, and a more personalized experience. This trend reflects a desire for a more sophisticated and indulgent drinking experience, and presents opportunities for companies to differentiate themselves in the market. Local special circumstances in Czechia also contribute to the development of the Soft Drinks market. The country has a strong tradition of beer consumption, but there is also a growing interest in non-alcoholic alternatives. This provides an opportunity for soft drink manufacturers to tap into the market and offer products that cater to the local taste preferences. Furthermore, Czechia has a well-developed tourism industry, with a high number of international visitors. This presents an opportunity for soft drink companies to showcase their products to a diverse range of customers and potentially expand their customer base. Underlying macroeconomic factors have also played a role in the growth of the Soft Drinks market in Czechia. The country has experienced steady economic growth in recent years, which has led to an increase in disposable incomes. This has allowed consumers to spend more on discretionary items, including soft drinks. Additionally, Czechia is part of the European Union, which has created a favorable trade environment and facilitated the import and export of soft drinks. Overall, the Soft Drinks market in Czechia is developing in response to changing customer preferences, local special circumstances, and underlying macroeconomic factors. Companies in the market are adapting to these trends and conditions by introducing new products, focusing on convenience and premium offerings, and targeting both local and international customers. With continued economic growth and evolving consumer preferences, the Soft Drinks market in Czechia is expected to continue its positive trajectory in the coming years.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.