Ready-to-Drink (RTD) Coffee & Tea - Czechia

The Ready-to-Drink (RTD) Coffee & Tea market in Czechia has witnessed significant growth in recent years, driven by changing consumer preferences and the increasing demand for convenient and on-the-go beverage options.

Customer preferences: Czech consumers are increasingly seeking convenient and ready-to-consume beverage options, which has fueled the demand for RTD coffee and tea products. The busy lifestyles of consumers, coupled with the increasing number of working professionals, have led to a shift in consumer preferences towards beverages that are easy to consume and require minimal preparation. RTD coffee and tea products provide a convenient solution for consumers who are looking for a quick and refreshing drink option.

Trends in the market: One of the key trends in the RTD Coffee & Tea market in Czechia is the growing popularity of cold brew coffee. Cold brew coffee has gained traction among consumers due to its smooth and less acidic taste compared to traditional hot brewed coffee. The trend towards healthier beverage options has also contributed to the growth of the RTD coffee and tea market in Czechia. Consumers are increasingly looking for products that are low in sugar and artificial additives, and RTD coffee and tea brands are responding to this demand by offering healthier and natural options.

Local special circumstances: Czechia has a strong coffee culture, with coffee consumption being an integral part of the daily routine for many Czech consumers. The popularity of coffee has created a favorable environment for the growth of the RTD coffee market in the country. Additionally, the growing interest in specialty coffee and the rise of coffee shops and cafes have also contributed to the increasing demand for RTD coffee products.

Underlying macroeconomic factors: The growing economy and increasing disposable income in Czechia have played a significant role in the growth of the RTD Coffee & Tea market. As consumers have more purchasing power, they are willing to spend on premium and convenient beverage options. The rise in urbanization and the increasing number of young professionals in the country have also contributed to the growth of the market, as these consumers are more likely to seek out convenient and on-the-go options. In conclusion, the Ready-to-Drink (RTD) Coffee & Tea market in Czechia is experiencing growth due to changing consumer preferences, the popularity of cold brew coffee, the demand for healthier options, the strong coffee culture, and the country's growing economy and disposable income. These factors have created a favorable environment for the growth of the market, and the trend is expected to continue in the coming years.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.