Total revenue in the Business segment is projected to reach US$2.83bn in 2022.
Total revenue is expected to show an annual growth rate (CAGR 2022-2026) of 9.00%, resulting in a projected market volume of US$4.27bn by 2026.
In-app purchase (IAP) revenue in the Business segment is projected to reach US$1,053.00m in 2022.
Paid app revenue in the Business segment is projected to reach US$119.30m in 2022.
Advertising revenue in the Business segment is projected to reach US$1,656.00m in 2022.
The number of downloads in the Business segment is projected to reach 3,634.0m downloads in 2022.
The average revenue per download currently is expected to amount to US$0.78.
A global comparison reveals that most revenue is generated in the United States (US$1,149.00m in 2022).
The Business segment contains apps that increase work efficiency and productivity, primarily in an office setting. The most popular business apps right now, particularly in view of the rise in working from home, provide real-time communication and connectivity. The Zoom and Microsoft Teams apps allow for virtual meetings in real time and include useful features such as video recording and breakout rooms. Meanwhile, apps such as TurboScan and Tiny Scanner replace the functionality of office equipment such as, in this case, document scanners.
Apps that can be downloaded from major app stores such as Apple, Inc.'s App Store and the Google Play store, or in the case of China, from stores such as Huawei AppGallery and Tencent Appstore.
Apps that are run on iPhones and Android phones.
Apps exclusively offered by Microsoft Store and Amazon Appstore for Android.
Custom-made apps not available from any official app store.
B2B/C2C app sales of any kind.
Subscription revenues outside of in-app purchases (for example, Netflix and Spotify use their own payment systems outside of their apps).