Lifestyle

  • Worldwide
  • Total revenue in the Lifestyle segment is projected to reach US$10,049m in 2021.
  • Total revenue is expected to show an annual growth rate (CAGR 2021-2025) of 9.75%, resulting in a projected market volume of US$14,579m by 2025.
  • In-app purchase (IAP) revenue in the Lifestyle segment is projected to reach US$3,818m in 2021.
  • Paid app revenue in the Lifestyle segment is projected to reach US$88m in 2021.
  • Advertising revenue in the Lifestyle segment is projected to reach US$6,143m in 2021.
  • The number of downloads in the Lifestyle segment is projected to reach 4,341.6m downloads in 2021.
  • The average revenue per download currently is expected to amount to US$2.31.
  • A global comparison reveals that most revenue is generated in China (US$3,888m in 2021).
 
 
 
 
 
 
 
 
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