Total revenue in the Navigation segment is projected to reach US$1.08bn in 2022.
Total revenue is expected to show an annual growth rate (CAGR 2022-2026) of 7.80%, resulting in a projected market volume of US$1.54bn by 2026.
In-app purchase (IAP) revenue in the Navigation segment is projected to reach US$345.60m in 2022.
Paid app revenue in the Navigation segment is projected to reach US$98.97m in 2022.
Advertising revenue in the Navigation segment is projected to reach US$632.00m in 2022.
The number of downloads in the Navigation segment is projected to reach 681.5m downloads in 2022.
The average revenue per download currently is expected to amount to US$1.58.
A global comparison reveals that most revenue is generated in the United States (US$346.10m in 2022).
The Navigation segment covers apps that give real-time travel directions or enable the hiring of transportation services. Many of these apps have the functionality of Global Positioning Systems (GPS). The most popular GPS app is undoubtedly Google Maps, which has the best coverage and most up-to-date route recommendations. Uber and Lyft are well-known ride-hailing apps that allow users to contract drivers in their immediate vicinity to reach a physical location.
Apps that can be downloaded from major app stores such as Apple, Inc.'s App Store and the Google Play store, or in the case of China, from stores such as Huawei AppGallery and Tencent Appstore.
Apps that are run on iPhones and Android phones.
Apps exclusively offered by Microsoft Store and Amazon Appstore for Android.
Custom-made apps not available from any official app store.
B2B/C2C app sales of any kind.
Subscription revenues outside of in-app purchases (for example, Netflix and Spotify use their own payment systems outside of their apps).