Total revenue in the Productivity segment is projected to reach US$9.27bn in 2022.
Total revenue is expected to show an annual growth rate (CAGR 2022-2026) of 6.76%, resulting in a projected market volume of US$12.52bn by 2026.
In-app purchase (IAP) revenue in the Productivity segment is projected to reach US$3.21bn in 2022.
Paid app revenue in the Productivity segment is projected to reach US$0.15bn in 2022.
Advertising revenue in the Productivity segment is projected to reach US$5.91bn in 2022.
The number of downloads in the Productivity segment is projected to reach 7,616.1m downloads in 2022.
The average revenue per download currently is expected to amount to US$1.22.
A global comparison reveals that most revenue is generated in China (US$4,380.00m in 2022).
The Productivity segment contains apps that efficiently manage different kinds of files and documents. The suite of tools provided by Microsoft (Word, Excel, and OneDrive) as well as their counterparts by Google (Google Docs, Google Sheets, and Google Drive) fit into this category. Meanwhile, note-taking apps such as GoodNotes and Noteshelf provide advanced features beyond what is available in pre-installed note-taking tools.
Apps that can be downloaded from major app stores such as Apple, Inc.'s App Store and the Google Play store, or in the case of China, from stores such as Huawei AppGallery and Tencent Appstore.
Apps that are run on iPhones and Android phones.
Apps exclusively offered by Microsoft Store and Amazon Appstore for Android.
Custom-made apps not available from any official app store.
B2B/C2C app sales of any kind.
Subscription revenues outside of in-app purchases (for example, Netflix and Spotify use their own payment systems outside of their apps).