Total revenue in the Card Games segment is projected to reach US$15.71bn in 2022.
Total revenue is expected to show an annual growth rate (CAGR 2022-2026) of 11.70%, resulting in a projected market volume of US$26.87bn by 2026.
In-app purchase (IAP) revenue in the Card Games segment is projected to reach US$5.73bn in 2022.
Paid app revenue in the Card Games segment is projected to reach US$0.02bn in 2022.
Advertising revenue in the Card Games segment is projected to reach US$9.96bn in 2022.
The number of downloads in the Card Games segment is projected to reach 1,717.6m downloads in 2022.
The average revenue per download currently is expected to amount to US$9.14.
A global comparison reveals that most revenue is generated in the United States (US$6,405.00m in 2022).
Card game apps are either digital versions of traditional card games or newly designed games with card-game mechanics. An example of the first are the many digital versions of Solitaire. An example of the latter is Slay the Spire, in which the player assembles a deck of cards to slay monsters in a dungeon.
Apps that can be downloaded from major app stores such as Apple, Inc.'s App Store and the Google Play store, or in the case of China, from stores such as Huawei AppGallery and Tencent Appstore.
Apps that are run on iPhones and Android phones.
Apps exclusively offered by Microsoft Store and Amazon Appstore for Android.
Custom-made apps not available from any official app store.
B2B/C2C app sales of any kind.
Subscription revenues outside of in-app purchases (for example, Netflix and Spotify use their own payment systems outside of their apps).