Casual Games - Worldwide

Definition:

Casual game apps are easy to understand and designed for quick bursts of play. They are an ideal diversion during short breaks. A strong emphasis is placed on bold sounds, colors, and animations that awaken the senses. Candy Crush by the video game developer King is the undisputed master of casual game apps. With its humorous activities of throwing angry wingless birds, toppling buildings, and defeating green pigs, Angry Birds is also a classic in this category.

Additional Information:

We consider three different sources of revenue:

• Revenue from in-app purchases (IAP) that comes from the purchase of features, upgrades, and subscriptions within an app
• Paid app revenue from the one-time purchase of an app
• Advertising revenue obtained from showing ads within an app

Our statistics include the revenue earned by developers and also the revenue earned by stores through commissions.