Fruit - Switzerland

  • Switzerland
  • Gross production value in Fruit market is projected to amount to US$51.58m in 2024. An annual growth rate of 2.09% is expected (CAGR 2024-2028), resulting in gross production value of US$56.04m in 2028.
  • The import value in Fruit market is projected to amount to US$1.1bn in 2024. An annual growth rate of 2.83% is expected (CAGR 2024–2028).
  • The export value in Fruit market is projected to amount to US$1.8m in 2024. An annual growth rate of -13.27% is expected (CAGR 2024–2028).

Key regions: United Kingdom, Germany, Italy, United States, Brazil

Region comparison

Analyst Opinion

Switzerland, a country known for its chocolates and cheese, also has a thriving fruit market.

Customer preferences:
Swiss customers have a high demand for fresh and high-quality fruits. They prefer locally grown produce, which is evident from the popularity of farmers' markets. Swiss customers also value organic produce and are willing to pay a premium for it.

Trends in the market:
The fruit market in Switzerland has seen a shift towards exotic fruits. The demand for fruits such as avocados, mangoes, and pineapples has increased significantly in recent years. This trend can be attributed to the growing popularity of healthy eating and the influence of global cuisine. Another trend in the Swiss fruit market is the rise of frozen fruits. Frozen fruits are becoming increasingly popular among Swiss customers due to their convenience and longer shelf life. This trend is also in line with the growing demand for healthy and natural products.

Local special circumstances:
Switzerland's unique geography and climate play a significant role in the fruit market. The country's mountainous terrain limits the amount of arable land available for cultivation. This limitation means that most of the fruits consumed in Switzerland are imported. However, Switzerland's strict regulations on food safety and quality ensure that only high-quality fruits are imported into the country. This regulation gives Swiss customers confidence in the fruits they consume.

Underlying macroeconomic factors:
Switzerland's strong economy and high purchasing power of its citizens contribute to the growth of the fruit market. The country's stable political environment and favorable business climate also attract foreign investors into the market. In conclusion, the Swiss fruit market is thriving due to the high demand for fresh and high-quality produce. The shift towards exotic fruits and frozen fruits is a reflection of changing customer preferences. Switzerland's unique geography and strict regulations on food safety and quality contribute to the market's growth. The country's strong economy and favorable business climate also attract foreign investors into the market.


Data coverage:

The data encompasses B2B. Figures are based on the value of gross production in the agriculture market, which values of production are calculated by multiplying gross production by output prices at the farm gate.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use resources from the Statista platform as well as annual financial reports of the market-leading companies and industry associations, third-party studies and reports, national statistical offices, international institutions, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting agriculture products due to the non-linear growth of this market, especially because of the direct impact of climate change on the market.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.


  • Revenue
  • Trade
  • Key Players
  • Analyst Opinion
  • Global Comparison
  • Methodology
  • Key Market Indicators
Please wait


Get in touch with us. We are happy to help.
Statista Locations
Contact Meredith Alda
Meredith Alda
Sales Manager– Contact (United States)

Mon - Fri, 9am - 6pm (EST)

Contact Yolanda Mega
Yolanda Mega
Operations Manager– Contact (Asia)

Mon - Fri, 9am - 5pm (SGT)

Contact Kisara Mizuno
Kisara Mizuno
Senior Business Development Manager– Contact (Asia)

Mon - Fri, 10:00am - 6:00pm (JST)

Contact Lodovica Biagi
Lodovica Biagi
Director of Operations– Contact (Europe)

Mon - Fri, 9:30am - 5pm (GMT)

Contact Carolina Dulin
Carolina Dulin
Group Director - LATAM– Contact (Latin America)

Mon - Fri, 9am - 6pm (EST)