Meat - Switzerland

  • Switzerland
  • Gross production value in Meat market is projected to amount to US$2.58bn in 2024. An annual growth rate of 2.25% is expected (CAGR 2024-2028), resulting in gross production value of US$2.82bn in 2028.
  • The import value in Meat market is projected to amount to US$0.4bn in 2024. An annual growth rate of -1.93% is expected (CAGR 2024–2028).
  • The export value in Meat market is projected to amount to US$5.8m in 2024. An annual growth rate of 1.53% is expected (CAGR 2024–2028).

Key regions: United Kingdom, United States, Brazil, Germany, Italy

Region comparison

Analyst Opinion

Switzerland is a country with a rich culinary history that has influenced its meat market. Swiss people have a taste for high-quality meat products, and this preference has driven the development of the meat market.

Customer preferences:
Swiss customers prefer meat products that are fresh, locally sourced, and of high quality. They are willing to pay a premium for meat that meets these criteria. Swiss customers also tend to prefer leaner cuts of meat, which has led to an increase in demand for poultry and game meat.

Trends in the market:
The Swiss meat market has seen a shift towards more sustainable and ethical meat production. This trend has been driven by consumer demand for meat that is produced without harming the environment or animals. As a result, there has been an increase in demand for organic and free-range meat products.Another trend in the Swiss meat market is the rise of plant-based meat alternatives. While meat consumption remains high in Switzerland, there is a growing interest in plant-based diets. This has led to an increase in demand for meat substitutes made from soy, peas, and other plant-based ingredients.

Local special circumstances:
Switzerland's geography and climate have had a significant impact on its meat market. The country's mountainous terrain has made it difficult to raise livestock on a large scale, leading to a focus on high-quality, locally sourced meat products. Additionally, Switzerland's strict animal welfare laws have helped to drive the market towards more sustainable and ethical meat production.

Underlying macroeconomic factors:
Switzerland's strong economy and high standard of living have contributed to the development of the meat market. Swiss consumers have more disposable income to spend on high-quality meat products, and the country's reputation for producing top-quality meat has helped to drive demand both domestically and internationally. Additionally, Switzerland's position as a global financial center has made it an attractive market for international meat producers looking to expand their business.


Data coverage:

The data encompasses B2B. Figures are based on the value of gross production in the agriculture market, which values of production are calculated by multiplying gross production by output prices at the farm gate.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use resources from the Statista platform as well as annual financial reports of the market-leading companies and industry associations, third-party studies and reports, national statistical offices, international institutions, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting agriculture products due to the non-linear growth of this market, especially because of the direct impact of climate change on the market.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.


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