Vegetables - Switzerland

  • Switzerland
  • Gross production value in Vegetables market is projected to amount to US$39.52m in 2024. An annual growth rate of 1.61% is expected (CAGR 2024-2028), resulting in gross production value of US$42.12m in 2028.
  • The import value in Vegetables market is projected to amount to US$0.8bn in 2024. An annual growth rate of 7.29% is expected (CAGR 2024–2028).
  • The export value in Vegetables market is projected to amount to US$1.1m in 2024. An annual growth rate of -5.58% is expected (CAGR 2024–2028).

Key regions: Germany, Brazil, Spain, Italy, United Kingdom

Region comparison

Analyst Opinion

Switzerland, a country known for its scenic beauty, is also a hub for the vegetable market.

Customer preferences:
Swiss customers are increasingly preferring organic vegetables that are locally sourced. The demand for exotic vegetables has also increased in recent years due to the growing influence of international cuisine. However, customers are still price-sensitive and prefer to buy seasonal vegetables, which are more affordable.

Trends in the market:
The vegetable market in Switzerland is witnessing a shift towards sustainable agriculture practices. Farmers are using natural methods to grow vegetables, which are free from harmful chemicals. The market for frozen vegetables is also growing due to the convenience factor. The demand for ready-to-eat salads has increased, owing to the busy lifestyles of Swiss consumers.

Local special circumstances:
Switzerland is a landlocked country with a limited agricultural land area. Therefore, the country has to import a significant amount of vegetables to meet the demand. The country has a high standard of living, which results in high labor costs. This, coupled with the strict regulations on the use of pesticides and fertilizers, makes vegetable production an expensive affair.

Underlying macroeconomic factors:
Switzerland is a prosperous country with a stable economy. The country has a high GDP per capita, which translates to higher purchasing power for consumers. The country's population is also aging, which has led to an increased focus on health and wellness. This has resulted in a higher demand for fresh and organic vegetables. The country's tourism industry is also a significant contributor to the vegetable market, as tourists are increasingly looking for healthy food options during their stay in Switzerland.


Data coverage:

The data encompasses B2B. Figures are based on the value of gross production in the agriculture market, which values of production are calculated by multiplying gross production by output prices at the farm gate.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use resources from the Statista platform as well as annual financial reports of the market-leading companies and industry associations, third-party studies and reports, national statistical offices, international institutions, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting agriculture products due to the non-linear growth of this market, especially because of the direct impact of climate change on the market.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.


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