This statistic presents the results of a survey about factors influencing luxury purchases among different generations in China as of January 2019. According to the survey conducted by McKinsey, approximately 68 percent of Chinese respondents born after 1990 admitted making their most recent luxury purchase because of the brand name.
Major influencing factors for the most recent luxury purchase in China as of January 2019, by generation
Profit from additional features by authenticating your Admin account
Please authenticate by going to "My account" → "Administration".
Then you will be able to mark statistics as favourites and use personal statistics alerts.
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
Statista Accounts:
Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Single Account
Your perfect start with Statista
Instant access to 1m statistics
Download in XLS, PDF & PNG format
Detailed references
$59$39 / Month *
in the first 12 months
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract; Prices do not include sales tax.
Statistics on "Listed luxury fashion companies in Italy"
Statista Accounts:
Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.
McKinsey. (April 1, 2019). Major influencing factors for the most recent luxury purchase in China as of January 2019, by generation [Graph]. In Statista. Retrieved May 27, 2020, from https://www.statista.com/statistics/1005213/china-main-influencing-factors-for-the-recent-luxury-purchase-by-generation/
McKinsey. "Major influencing factors for the most recent luxury purchase in China as of January 2019, by generation." Chart. April 1, 2019. Statista. Accessed May 27, 2020. https://www.statista.com/statistics/1005213/china-main-influencing-factors-for-the-recent-luxury-purchase-by-generation/
McKinsey. (2019). Major influencing factors for the most recent luxury purchase in China as of January 2019, by generation. Statista. Statista Inc.. Accessed: May 27, 2020. https://www.statista.com/statistics/1005213/china-main-influencing-factors-for-the-recent-luxury-purchase-by-generation/
McKinsey. "Major Influencing Factors for The Most Recent Luxury Purchase in China as of January 2019, by Generation." Statista, Statista Inc., 1 Apr 2019, https://www.statista.com/statistics/1005213/china-main-influencing-factors-for-the-recent-luxury-purchase-by-generation/
McKinsey, Major influencing factors for the most recent luxury purchase in China as of January 2019, by generation Statista, https://www.statista.com/statistics/1005213/china-main-influencing-factors-for-the-recent-luxury-purchase-by-generation/ (last visited May 27, 2020)
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.
