This statistic presents the results of a survey about factors influencing luxury purchases among different generations in China as of January 2019. According to the survey conducted by McKinsey, approximately 68 percent of Chinese respondents born after 1990 admitted making their most recent luxury purchase because of the brand name.
Major influencing factors for the most recent luxury purchase in China as of January 2019, by generation
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McKinsey. (April 1, 2019). Major influencing factors for the most recent luxury purchase in China as of January 2019, by generation [Graph]. In Statista. Retrieved July 07, 2022, from https://www.statista.com/statistics/1005213/china-main-influencing-factors-for-the-recent-luxury-purchase-by-generation/
McKinsey. "Major influencing factors for the most recent luxury purchase in China as of January 2019, by generation." Chart. April 1, 2019. Statista. Accessed July 07, 2022. https://www.statista.com/statistics/1005213/china-main-influencing-factors-for-the-recent-luxury-purchase-by-generation/
McKinsey. (2019). Major influencing factors for the most recent luxury purchase in China as of January 2019, by generation. Statista. Statista Inc.. Accessed: July 07, 2022. https://www.statista.com/statistics/1005213/china-main-influencing-factors-for-the-recent-luxury-purchase-by-generation/
McKinsey. "Major Influencing Factors for The Most Recent Luxury Purchase in China as of January 2019, by Generation." Statista, Statista Inc., 1 Apr 2019, https://www.statista.com/statistics/1005213/china-main-influencing-factors-for-the-recent-luxury-purchase-by-generation/
McKinsey, Major influencing factors for the most recent luxury purchase in China as of January 2019, by generation Statista, https://www.statista.com/statistics/1005213/china-main-influencing-factors-for-the-recent-luxury-purchase-by-generation/ (last visited July 07, 2022)
