McKinsey, approximately 68 percent of Chinese respondents born after 1990 admitted making their most recent luxury purchase because of the brand name.
This statistic presents the results of a survey about factors influencing luxury purchases among different generations in China as of January 2019. According to the survey conducted by Major influencing factors for the most recent luxury purchase in China as of January 2019, by generation
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Single Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access
Corporate solution including all features.
* Prices do not include sales tax.
Further Content: You might find this interesting as well
Statistics
- Level of interest in brand events among luxury consumers in China 2019, by age group
- Leading influencing factors offline for luxury purchases in China 2019
- Levers impacting opinions or purchase decisions worldwide 2016-2017
- Level of brand loyalty among luxury consumers in China 2019, by age group
- Distribution of luxury expenditure in China 2018-2025, by sales channel
- Luxury purchase decision time in China 2019, by consumer age group
- Level of interest in brand events among luxury consumers in China 2019, by event type
- Leading types of offline shops for luxury products China 2019, by consumer age group
- Estimated Chinese luxury expenditure share 2018-2025, by type
- Estimated Chinese luxury expenditure 2018-2025, by type
- Chinese consumer expenditure share in the global luxury market 2000-2018
- Share of luxury items sales in China 2016, by category
- Share of Chinese luxury consumption abroad and in China 2011-2025
- Luxury product market composition in the GCC by type 2014
- Luxury goods sales growth worldwide 2017-2018, by country
- Areas of luxury consumption in the U.S. 2018
- Sales value of Italian fashion company Max Mara Fashion Group 2015-2019
- Sales value of Italian fashion company Golden Goose SpA 2015-2019
McKinsey. (April 1, 2019). Major influencing factors for the most recent luxury purchase in China as of January 2019, by generation [Graph]. In Statista. Retrieved April 21, 2021, from https://www.statista.com/statistics/1005213/china-main-influencing-factors-for-the-recent-luxury-purchase-by-generation/
McKinsey. "Major influencing factors for the most recent luxury purchase in China as of January 2019, by generation." Chart. April 1, 2019. Statista. Accessed April 21, 2021. https://www.statista.com/statistics/1005213/china-main-influencing-factors-for-the-recent-luxury-purchase-by-generation/
McKinsey. (2019). Major influencing factors for the most recent luxury purchase in China as of January 2019, by generation. Statista. Statista Inc.. Accessed: April 21, 2021. https://www.statista.com/statistics/1005213/china-main-influencing-factors-for-the-recent-luxury-purchase-by-generation/
McKinsey. "Major Influencing Factors for The Most Recent Luxury Purchase in China as of January 2019, by Generation." Statista, Statista Inc., 1 Apr 2019, https://www.statista.com/statistics/1005213/china-main-influencing-factors-for-the-recent-luxury-purchase-by-generation/
McKinsey, Major influencing factors for the most recent luxury purchase in China as of January 2019, by generation Statista, https://www.statista.com/statistics/1005213/china-main-influencing-factors-for-the-recent-luxury-purchase-by-generation/ (last visited April 21, 2021)