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Main reasons for the latest luxury purchase in China 2019, by age group

Published by Yihan Ma, Dec 17, 2020
This statistic presents the results of a survey about factors influencing luxury purchases among different generations in China as of January 2019. According to the survey conducted by McKinsey, approximately 68 percent of Chinese respondents born after 1990 admitted making their most recent luxury purchase because of the brand name.

Major influencing factors for the most recent luxury purchase in China as of January 2019, by generation

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Source

In cooperation with
McKinsey
Release date

April 2019

Region

China

Survey time period

October 2018 to January 2019

Number of respondents

approx.1,000 respondents

Age group

18-52 years

Special properties

among consumers who purchased luxury goods in the past 12 months, from 15 tier 1–3 cities

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