This statistic presents the results of a survey about factors influencing luxury purchases among different generations in China as of January 2019. According to the survey conducted by McKinsey, approximately 68 percent of Chinese respondents born after 1990 admitted making their most recent luxury purchase because of the brand name.
Major influencing factors for the most recent luxury purchase in China as of January 2019, by generation
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
McKinsey & Company. (April 1, 2019). Major influencing factors for the most recent luxury purchase in China as of January 2019, by generation [Graph]. In Statista. Retrieved October 09, 2024, from https://www.statista.com/statistics/1005213/china-main-influencing-factors-for-the-recent-luxury-purchase-by-generation/
McKinsey & Company. "Major influencing factors for the most recent luxury purchase in China as of January 2019, by generation." Chart. April 1, 2019. Statista. Accessed October 09, 2024. https://www.statista.com/statistics/1005213/china-main-influencing-factors-for-the-recent-luxury-purchase-by-generation/
McKinsey & Company. (2019). Major influencing factors for the most recent luxury purchase in China as of January 2019, by generation. Statista. Statista Inc.. Accessed: October 09, 2024. https://www.statista.com/statistics/1005213/china-main-influencing-factors-for-the-recent-luxury-purchase-by-generation/
McKinsey & Company. "Major Influencing Factors for The Most Recent Luxury Purchase in China as of January 2019, by Generation." Statista, Statista Inc., 1 Apr 2019, https://www.statista.com/statistics/1005213/china-main-influencing-factors-for-the-recent-luxury-purchase-by-generation/
McKinsey & Company, Major influencing factors for the most recent luxury purchase in China as of January 2019, by generation Statista, https://www.statista.com/statistics/1005213/china-main-influencing-factors-for-the-recent-luxury-purchase-by-generation/ (last visited October 09, 2024)
Major influencing factors for the most recent luxury purchase in China as of January 2019, by generation [Graph], McKinsey & Company, April 1, 2019. [Online]. Available: https://www.statista.com/statistics/1005213/china-main-influencing-factors-for-the-recent-luxury-purchase-by-generation/