Main situations using mobile shopping apps South Korea H2 2018

This statistic presents the result of a survey about the leading situation in which consumers use a mobile shopping app in South Korea in the second half of 2018. During this period, around 63.9 percent of respondents stated to use it when there is a sudden need for an item.

Leading situations in which consumers use mobile shopping apps in South Korea in the second half of 2018

Share of respondents
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Release date

September 2018


South Korea

Survey time period

July 18, 2018

Number of respondents

822 respondents

Age group

20-49 years

Special properties

consumers who used mobile shopping in the previous three months

Method of interview

Online Access Panel

Supplementary notes

Up to three responses were accepted.

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Statistics on "E-commerce in South Korea"

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