Where Russians get ideas & recommendations about New Year's gifts 2020-2021

Published by A. Melkadze, Jan 27, 2023
Most Russians did not have to think about New Year's gifts in 2021, as they were asked to purchase specific products in advance. Furthermore, one quarter of respondents was getting ideas about New year’s gifts on the internet in 2021. A slightly lower share went to retail stores for inspiration.

Distribution of information channels where Russians get ideas and recommendations about New Year's gifts in 2020 and 2021

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Source

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Release date

December 2021

Region

Russia

Survey time period

October 20 to November 1, 2021

Number of respondents

1,600 respondents

Age group

18-65 years

Method of interview

Online survey

Supplementary notes

The source specifies that, the sample in Russia is more representative of the middle and affluent classes, as well as large cities, since the survey was conducted on the Internet.
Survey characteristics refer to the latest survey.

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