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Black Friday online sales volume in Russia 2018-2020

Between 2018 and 2020, the volume of online sales during Black Friday deals in Russia increased by approximately 30 percent. The most recent year's Black Friday purchases made by Russians exceeded 22 billion Russian rubles. Both online and offline, the largest share of consumers during the event in 2019 were aged 25 to 34 years.

Volume of sales via the internet during Black Friday deals in Russia from 2018 to 2020*

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Sources

Release date

November 2020

Region

Russia

Survey time period

2018 to 2020

Supplementary notes

* In 2019, the period of Black Friday sales was considered from November 29 to December 1, 2019.

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