Between 2018 and 2021, online sales during Black Friday deals in Russia grew nearly fivefold. The value of Black Friday purchases by Russians in the most recent year were close to 86 billion Russian rubles.
Online sales revenue during Black Friday deals in Russia from 2018 to 2021 (in billion Russian rubles)
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Statistics on Shopping behavior in Russia
Overview
8
- Basic Statistic FMCG expenditure share growth in Russia monthly 2020-2022
- Premium Statistic Average household expenditure per capita in Russia 2012-2021
- Premium Statistic Average spending per FMCG purchase in Russia 2015-2022
- Premium Statistic Expected consumer purchasing power change in Russia 2021, by direction and age
- Premium Statistic Consumer confidence index in Russia quarterly 2018-2021
- Premium Statistic Spending expectations in Russia 2022, by product category
- Premium Statistic Changes in purchase expenses amid COVID-19 in Russia 2021, by category
- Basic Statistic Shopping enthusiasm among consumers in Russia 2021
Online versus offline shopping
8
- Premium Statistic Purchase intention by category in Russia 2022
- Premium Statistic Preferred type of apparel stores for Russian customers in 2021
- Premium Statistic Apparel customer share in Russia 2021, by age and store
- Premium Statistic Average spending on apparel in Russia 2021, by age and store type
- Premium Statistic Average spending on footwear in Russia 2021, by gender and store type
- Premium Statistic Russia: average spending on baby products 2021, by age and store type
- Premium Statistic Average spending on perfumes in Russia 2021, by age and store type
- Premium Statistic Average spending on cosmetics in Russia 2021, by age and store type
Customer product preferences
8
- Basic Statistic Grocery shopping behavior among Russians in 2021, by store type
- Premium Statistic Customer intentions in grocery retail in Russia 2021
- Premium Statistic Importance of sales, bonuses & cashback when buying food in Russia 2021
- Premium Statistic Purchase criteria for food in Russia 2022
- Premium Statistic Key criteria for choosing baby food in Russia 2021
- Premium Statistic Importance of luxury/premium products by category in Russia 2022
- Premium Statistic Importance of low-priced products by category in Russia 2022
- Premium Statistic Most common second-hand purchases by category in Russia 2022
Holiday shopping
8
- Premium Statistic New Year's holiday spending in Russia 2019-2021
- Premium Statistic New Year's holiday spending in Russia 2019-2021, by category
- Premium Statistic Gift that Russians prefer to receive for New Year 2021, by type
- Basic Statistic Most common gifts for New Year in Russia 2021
- Premium Statistic Online sales share of New Year's gifts in Russia 2011-2021
- Basic Statistic New Year's present purchasing time in Russia 2021
- Premium Statistic Where Russians get ideas & recommendations about New Year's gifts 2020-2021
- Basic Statistic Planned wedding spending in Russia 2021, by city
Further related statistics
18
- Share of sales on Black Friday in Russia 2019, by age group
- Black Friday shopping interest in France, the UK and U.S. 2014
- Brick-and-mortar: Black Friday's peak shopping hours among U.S. consumers 2018
- BLIK transactions on Black Friday and Cyber Monday in Poland 2018-2020, by channel
- Consumer participation in Black Friday in Chile 2017-2021
- Value of BLIK transactions during Black Friday and Cyber Monday in Poland 2019-2021
- Colombia: Black Friday online sales 2018, by device
- Consumer participation in Black Friday in Colombia 2017-2021
- Consumer attitudes around premium shopping during Black Friday in Poland 2019
- Mexico: Black Friday online sales 2018, by device
- Consumer participation in Black Friday in Venezuela 2017-2018
- Chile: Black Friday online sales 2018, by device
- Consumer participation in Black Friday in Ecuador 2017-2018
- Consumer participation in Black Friday in Puerto Rico 2017-2018
- Consumer participation in Black Friday in Peru 2017-2021
- Consumer participation in Black Friday in Mexico 2017-2021
- Brick-and-mortar: Black Friday peak shopping hours in the U.S. 2018, by gender
- Money spent on Black Friday in Poland 2019, by gender
Further Content: You might find this interesting as well
Statistics
- Share of sales on Black Friday in Russia 2019, by age group
- Black Friday shopping interest in France, the UK and U.S. 2014
- Brick-and-mortar: Black Friday's peak shopping hours among U.S. consumers 2018
- BLIK transactions on Black Friday and Cyber Monday in Poland 2018-2020, by channel
- Consumer participation in Black Friday in Chile 2017-2021
- Value of BLIK transactions during Black Friday and Cyber Monday in Poland 2019-2021
- Colombia: Black Friday online sales 2018, by device
- Consumer participation in Black Friday in Colombia 2017-2021
- Consumer attitudes around premium shopping during Black Friday in Poland 2019
- Mexico: Black Friday online sales 2018, by device
- Consumer participation in Black Friday in Venezuela 2017-2018
- Chile: Black Friday online sales 2018, by device
- Consumer participation in Black Friday in Ecuador 2017-2018
- Consumer participation in Black Friday in Puerto Rico 2017-2018
- Consumer participation in Black Friday in Peru 2017-2021
- Consumer participation in Black Friday in Mexico 2017-2021
- Brick-and-mortar: Black Friday peak shopping hours in the U.S. 2018, by gender
- Money spent on Black Friday in Poland 2019, by gender
Statista. (February 10, 2021). Online sales revenue during Black Friday deals in Russia from 2018 to 2021 (in billion Russian rubles) [Graph]. In Statista. Retrieved March 23, 2023, from https://www.statista.com/statistics/1077983/black-friday-online-sales-volume-russia/
Statista. "Online sales revenue during Black Friday deals in Russia from 2018 to 2021 (in billion Russian rubles)." Chart. February 10, 2021. Statista. Accessed March 23, 2023. https://www.statista.com/statistics/1077983/black-friday-online-sales-volume-russia/
Statista. (2021). Online sales revenue during Black Friday deals in Russia from 2018 to 2021 (in billion Russian rubles). Statista. Statista Inc.. Accessed: March 23, 2023. https://www.statista.com/statistics/1077983/black-friday-online-sales-volume-russia/
Statista. "Online Sales Revenue during Black Friday Deals in Russia from 2018 to 2021 (in Billion Russian Rubles)." Statista, Statista Inc., 10 Feb 2021, https://www.statista.com/statistics/1077983/black-friday-online-sales-volume-russia/
Statista, Online sales revenue during Black Friday deals in Russia from 2018 to 2021 (in billion Russian rubles) Statista, https://www.statista.com/statistics/1077983/black-friday-online-sales-volume-russia/ (last visited March 23, 2023)
Online sales revenue during Black Friday deals in Russia from 2018 to 2021 (in billion Russian rubles) [Graph], Statista, February 10, 2021. [Online]. Available: https://www.statista.com/statistics/1077983/black-friday-online-sales-volume-russia/