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Level of interest in brand events among luxury consumers in China 2019, by age group

Share of Chinese luxury consumers interested in multiple types of events hosted by luxury brands as of January 2019, by generation

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In cooperation with
McKinsey
Release date

April 2019

Region

China

Survey time period

October 2018 to January 2019

Number of respondents

approx.1,000 respondents

Age group

18-52 years

Special properties

among consumers who purchased luxury goods in the past 12 months, from 15 tier 1–3 cities

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Statistics on " Luxury goods market in China "

Statistics on Luxury goods market in China

Overview

4

Retail market

7

Brands

6

Consumption and consumer perspective

7

Further related statistics

19
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