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Level of interest in brand events among luxury consumers in China 2019, by age group

This statistic presents the results of a survey about interest in brand-hosted events among different age luxury consumers in China as of January 2019. According to the survey conducted by McKinsey, approximately 86 percent of Chinese respondents who were born after 1990s said they were attracted by more than one type of events organized by luxury brands.

Share of Chinese luxury consumers interested in multiple types of events hosted by luxury brands as of January 2019, by generation

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Source

In cooperation with
McKinsey
Release date

April 2019

Region

China

Survey time period

October 2018 to January 2019

Number of respondents

approx.1,000 respondents

Age group

18-52 years

Special properties

among consumers who purchased luxury goods in the past 12 months, from 15 tier 1–3 cities

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Statistics on "Luxury goods market in China"

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