This statistic presents the results of a survey about interest in brand-hosted events among different age luxury consumers in China as of January 2019. According to the survey conducted by McKinsey, approximately 86 percent of Chinese respondents who were born after 1990s said they were attracted by more than one type of events organized by luxury brands.
Share of Chinese luxury consumers interested in multiple types of events hosted by luxury brands as of January 2019, by generation
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McKinsey. (April 1, 2019). Share of Chinese luxury consumers interested in multiple types of events hosted by luxury brands as of January 2019, by generation [Graph]. In Statista. Retrieved May 22, 2022, from https://www.statista.com/statistics/1005460/china-level-of-interest-in-brand-events-among-luxury-consumers-by-generation/
McKinsey. "Share of Chinese luxury consumers interested in multiple types of events hosted by luxury brands as of January 2019, by generation." Chart. April 1, 2019. Statista. Accessed May 22, 2022. https://www.statista.com/statistics/1005460/china-level-of-interest-in-brand-events-among-luxury-consumers-by-generation/
McKinsey. (2019). Share of Chinese luxury consumers interested in multiple types of events hosted by luxury brands as of January 2019, by generation. Statista. Statista Inc.. Accessed: May 22, 2022. https://www.statista.com/statistics/1005460/china-level-of-interest-in-brand-events-among-luxury-consumers-by-generation/
McKinsey. "Share of Chinese Luxury Consumers Interested in Multiple Types of Events Hosted by Luxury Brands as of January 2019, by Generation." Statista, Statista Inc., 1 Apr 2019, https://www.statista.com/statistics/1005460/china-level-of-interest-in-brand-events-among-luxury-consumers-by-generation/
McKinsey, Share of Chinese luxury consumers interested in multiple types of events hosted by luxury brands as of January 2019, by generation Statista, https://www.statista.com/statistics/1005460/china-level-of-interest-in-brand-events-among-luxury-consumers-by-generation/ (last visited May 22, 2022)
