Leading influencing factors offline for luxury purchases in China 2019

This statistic presents the results of a survey about purchasing decision influencing offline channels among luxury consumers in China as of January 2019. According to the survey conducted by McKinsey, approximately 49 percent of Chinese respondents thought that in-store sales assistants played an important role when making purchasing decisions.

Most impactful brand offline channels that influence purchase decisions of luxury consumers in China as of January 2019

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Source

Release date

April 2019

Region

China

Survey time period

October 2018 to January 2019

Number of respondents

approx.1,000 respondents

Age group

18-52 years

Special properties

among consumers who purchased luxury goods in the past 12 months, from 15 tier 1–3 cities

Supplementary notes

Original survey question:
What are the most impactful brand offline channels that influence your purchase (top 3 mentions)?

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