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Leading types of offline shops for luxury products China 2019, by consumer age group

This statistic presents the results of a survey about preferred types of offline shops among luxury consumers of different ages in China as of January 2019. According to the survey conducted by McKinsey, approximately 37 percent of Chinese respondents born after 1990s said they made their most recent luxury purchase in a premium department store.

Preferred types of physical stores among luxury buyers in China as of January 2019, by generation

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Source

In cooperation with
McKinsey
Release date

April 2019

Region

China

Survey time period

October 2018 to January 2019

Number of respondents

approx.1,000 respondents

Age group

18-52 years

Special properties

among consumers who purchased luxury goods in the past 12 months, from 15 tier 1–3 cities

Supplementary notes

Original survey question:
At what type of physical store did you make your last luxury purchase?

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Statistics on "Luxury goods market in China"

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