From October to December 2019, Allianz was by far the most active insurance brand on Instagram in terms of user engagement. More specifically, the ranking displayed refers to the posts edited in Italian language and was calculated by Blogmeter as the sum of likes and comments that mention the brands on the social network. According to data provided, Allianz ranked first with 177,429 likes and comments. Following in the ranking came Unipol and Axa with 74,370 and 42,976, respectively. The insurance companies Unipol and Allianz belong also to the top three the most active on Facebook in terms of user engagement.
Leading insurance companies in Italy
The most active insurance brands on Instagram also appear to be the leaders in the insurance market in Italy. More specifically, Unipol leads the non-life insurance market: in 2018, the group boasted a market share of 20.9 percent in terms of gross written premiums, followed by Generali (15.2 percent) and Allianz (13.1 percent). On the other hand, the life insurance segment is led by Generali, which enjoyed a market share of 17.4 percent.
Among the largest insurance markets in Europe
Italy is among the leading countries for total written premiums on the insurance market in Europe. Despite not boasting the figures registered by the UK, France and Germany, Italy ranked fourth in terms of written premiums, in the life and non-life insurance segments combined. Moreover, when considering only the life insurance segment, Italy was third in the ranking.
Leading insurance brands on Instagram based on user engagement in Italy during 4th quarter 2019
The user engagement was calculated by Blogmeter as the sum of likes and comments on Instagram posts that mention the brand. (excluding likes coming from sponsorships). The ranking refers to Italian content.
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Blogmeter. (January 16, 2020). Leading insurance brands on Instagram based on user engagement in Italy during 4th quarter 2019 [Graph]. In Statista. Retrieved December 03, 2024, from https://www.statista.com/statistics/1006159/leading-insurance-brands-on-instagram-based-on-user-engagement-in-italy/
Blogmeter. "Leading insurance brands on Instagram based on user engagement in Italy during 4th quarter 2019." Chart. January 16, 2020. Statista. Accessed December 03, 2024. https://www.statista.com/statistics/1006159/leading-insurance-brands-on-instagram-based-on-user-engagement-in-italy/
Blogmeter. (2020). Leading insurance brands on Instagram based on user engagement in Italy during 4th quarter 2019. Statista. Statista Inc.. Accessed: December 03, 2024. https://www.statista.com/statistics/1006159/leading-insurance-brands-on-instagram-based-on-user-engagement-in-italy/
Blogmeter. "Leading Insurance Brands on Instagram Based on User Engagement in Italy during 4th Quarter 2019." Statista, Statista Inc., 16 Jan 2020, https://www.statista.com/statistics/1006159/leading-insurance-brands-on-instagram-based-on-user-engagement-in-italy/
Blogmeter, Leading insurance brands on Instagram based on user engagement in Italy during 4th quarter 2019 Statista, https://www.statista.com/statistics/1006159/leading-insurance-brands-on-instagram-based-on-user-engagement-in-italy/ (last visited December 03, 2024)
Leading insurance brands on Instagram based on user engagement in Italy during 4th quarter 2019 [Graph], Blogmeter, January 16, 2020. [Online]. Available: https://www.statista.com/statistics/1006159/leading-insurance-brands-on-instagram-based-on-user-engagement-in-italy/