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Visiting social media websites and participating in online social networks are common online activities. Over 50 percent of individuals in the European Union used social networks in 2016. The penetration rate is higher among individuals who use the internet regularly. The share of individuals who went online in the past three months and used social networks was 63 percent.
In January 2017, Malta had the highest penetration rate of monthly active social media users with 79 percent. In that same year Moldova reached a penetration rate of only 20 percent. The share of monthly active mobile social media users was also highest on Malta. However, Iceland had the same penetration rate, of 69 percent in January 2017. The country with the highest number of monthly active mobile social media users was Russia, with 38.5 million users.
In 2016, 38 percent of individuals in the EU-28 used social networks daily. The country with the highest share of daily social media use was Denmark, where 59 percent of the population participated every day or almost every day.
Social networks are used for a variety of purposes. Ten percent of individuals in the EU-28 had a profile on professional social networks such as LinkedIn and Xing. The share of consumers who interacted with their banks at least once a week on social media amounted to an average of 36 percent in Europe. Among those who access the news in a digital format, social media was the second most used service to keep up with current events. Additionally, almost half of the time the news are read on social media and news aggregator sites, without users following the link back to the original article.
This text provides general information. Statista assumes no
liability for the information given being complete or correct.
Due to varying update cycles, statistics can display more up-to-date
data than referenced in the text.
Share of individuals in the European Union (EU 28) participating in social networks from 2011 to 2016
Percentage of internet users in selected European countries using social networks in 2014 and 2018
Active social media penetration in European countries in January 2017
Active mobile social media penetration in European countries in January 2017
Number of monthly active mobile social media users in Europe as of January 2017, by country (in millions)
Share of individuals participating in professional networks on the internet in selected European countries in 2015
Social media advertising revenue in selected countries in Europe in 2016 (in million U.S. dollars)
Leading global news media sites on social networking platforms in Europe as of April 2017, by number of links shared (in thousands)
Share of individuals who used online social networks every day or almost every day in the European Union (EU 28) from 2011 to 2016
Share of respondents using online social networks daily in EU 28 countries in 2016
Share of respondents who tend to trust online social networks in the European Union (EU 28) countries in 2016
Average daily social media use via any device in selected European countries in the 3rd and 4th quarter of 2016 (in minutes)
Percentage of global population using Facebook as of June 2017, by region
Facebook's revenue in Europe from 1st quarter 2010 to 3rd quarter 2017, by segment (in million U.S. dollars)
Share of daily Facebook users in the Nordic countries in 2017
Facebook: quarterly revenue in Europe 2010-2017, by segment
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Social network penetration in the European Union 2011-2016
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Social network usage penetration of European populations in 2016
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Active social media penetration in European countries 2017
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Active mobile social media penetration in European countries 2017
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Monthly active mobile social media users in European countries 2017
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Uploading self-created content to the internet in European countries 2016
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Online professional network penetration in European countries 2015
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Penetration of daily online social network consumption in Europe 2011-2016
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Daily social networking penetration in European countries 2016
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Trust in online social networks in Europe 2016, by country
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Top social media sites in the Nordics 2016
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Consumers interacting with banks weekly using social media Europe 2016, by country
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Types of services used to access the news online in Europe 2016
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Online news usage via news aggregators, social media or search engines in Europe 2016
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Europe: distribution of mobile clickbacks on shared content 2016, by sharing channel
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Distribution of content shared on mobile devices in Europe 2016, by sharing channel
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Share of mobile dark social clickbacks on shared content in Europe 2016, by category
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