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Italy: online presence of automotive brands Q2 2019, by number of posts

Number of posts* about automotive firms in Italy during the 2nd quarter of 2019, by brand

by Statista Research Department, last edited Sep 16, 2019
Italy: online presence of automotive brands Q2 2019, by number of posts During the second quarter of 2019, Ferrari was the most popular automotive brand on Italian social media. As the data provided by Blogmeter show, more than 141 thousand posts about Ferrari brand were published in Italy. Fiat and BMW followed with 128,834 and 104,795 posts. The breakdown per social medium reveals that Ferrari was also the most mentioned brand on Facebook. The same cannot be said for Instagram, where BMW was the automotive firm totalizing the highest number of posts in Italian language.

Automotive brands: user engagement on Facebook 

The number of posts is only one of the indicators used to measure the performance of brands on social media. Another one is the user engagement, which gives an idea of the response of the audience to a brand. It is calculated by summing up all kinds of reactions such as likes and comments to the posts about a certain brand. During the second quarter of 2019, Fiat and Ferrari were the automotive brands with the highest user engagement on Facebook.  

BMW: leading brand on Instagram

Instagram, on the other hand, was dominated by BMW . In fact, besides counting the greatest number of posts, BMW, was also the automotive brand with the highest user engagement on this social medium between April and June 2019.
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Number of posts* about automotive firms in Italy during the 2nd quarter of 2019, by brand

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