Impact of retail events and experiential marketing on consumer attitudes U.S./Canada 2018 | Statista

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This statistics displays the impact of retail events and experiences on consumer attitudes in the United States and Canada in 2018. In 2018, some 85 percent of survey respondents stated that they were more likely to purchase a brands' products after participating in a brands' events and experiences.

Impact of retail events and experiential marketing on consumer attitudes in the United States and Canada in 2018

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Release date

July 2018

More information

Region

Canada, United States

Survey time period

2018

Age group

18 years and older

Supplementary notes

*The consumer respondents are split 50%/50% by gender. The consumers are also evenly split between being based in the U.S. and Canada. The age ranges are in thirds: 18 to 24 years old (33% of the respondents); 25 to 34 (33%), and 35 to 54 (33%).

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