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Main reasons to follow brands on Zalo in Vietnam 2019

Main reasons to follow brands on Zalo among Vietnamese in 2019

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Release date

June 2019



Survey time period

May 2019

Number of respondents

525 respondents

Age group

18-44 years

Special properties

among respondents that use Zalo and follow a brand

Method of interview

Online survey

Supplementary notes

The survey was conducted nationwide among female and male respondents between 18 and 44 years old in May 2019 to understand the social usage among Vietnamese as brand information source and contact source.

Original question: "What are the reasons for following a brand page via Zalo?"

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