Share of consumers who would order directly from producers in the Netherlands 2019

This statistic displays the results of a survey of the share of consumers who, given the possibility to circumnavigate supermarkets by ordering directly from producers, would take the opportunity to do so. The survey results show that as of 2019, close to a third of people surveyed were interested in ordering directly from producers. 29.5 percent of consumers surveyed indicated that they definitely, or probably, would avail of such an option, while approximately 16 percent of respondents had no intention of buying directly from producers.

If it were possible to cut out the supermarket by ordering directly from the producer, would you do so?*

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Release date

June 2019



Survey time period

January 2019

Number of respondents

1,098 respondents

Supplementary notes

* The question was phrased by the source as follows: "Stel dat het mogelijk is om voedingsmiddelen rechtstreeks online bij de producent/maker te kunnen bestellen buiten de supermarkt om. Zou u hier dan gebruik van maken?" (English: If it were possible to go around the supermarket by ordering directly from the producer, would you do so?")

The source does not specify the date of the survey.

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Statistics on "Online grocery shopping in the Netherlands"

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