Number of online stores in the Netherlands 2014-2022, by branch
Online fashion's growth
In the Netherlands, online apparel sales grew significantly as a result of the COVID-19 pandemic. In 2020, e-commerce accounted for almost 40 percent of all apparel sales, ten percentage points more than the year before. By 2025, the market-share gain of the online segment will increase further.
From which retailers do Dutch consumers buy online fashion?
Based on the online revenue made in the Netherlands, Zalando was the biggest online fashion retailer in the country. In 2022, Zalando was the most visited fashion website, as it accounted for roughly eight percent of all desktop visits to this category of websites in the Netherlands.