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Number of web shops in the Netherlands 2014-2019, by branch
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Number of web shops in the Netherlands 2014-2019, by branch
Number of web shops and mail order companies in the Netherlands from 2014 to 2019, by branch
by Raynor de Best,
last edited
Sep 10, 2019
In 2019, there were around 10,670 web shops and mail order companies in clothing in the Netherlands. This number steadily increased over the years, making online fashion the biggest branch of web shops in the country. The share of consumers aged 16 to 75 years old who purchased fashion or sports goods online in the Netherlands was 57 percent in 2017, only second in the EU-28 behind the United Kingdom with 61 percent.
How often do people buy clothes online?
Three quarters of Dutch consumers bought either fashion, accessories, shoes or jewelry at least once via the Internet in 2017. Approximately 34 percent of the respondents to a survey indicated they used e-commerce to buy any of these products between one or three times a year, whereas 20 percent said they never purchased these products online. In August 2018, 52 percent of Dutch online shoppers indicated they would purchase clothing from the online shop of a specific retailer and not necessarily from online marketplaces like Amazon or Bol.com (an online marketplace from the Netherlands).
From which retailers do Dutch consumers buy online fashion?
Based on the online revenue made in the Netherlands, Zalando was the biggest online fashion retailer in the country. The German-based retailer had a revenue of 670 million euros in 2017, considerably higher than the 270 million euros reached by H&M that year. The Dutch website of Zalando attracted approximately 35 million desktop visits in 2018, compared to roughly 15.5 million visits for H&M.
Number of web shops and mail order companies in the Netherlands from 2014 to 2019, by branch
| Food web shop | Electronics web shop | Books, cd's, dvd's webshop | Clothing web shop | Home and garden web shop | Leisure web shop | Other non-food web shop | General products web shop | |
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by Raynor de Best,
last edited
Sep 10, 2019
In 2019, there were around 10,670 web shops and mail order companies in clothing in the Netherlands. This number steadily increased over the years, making online fashion the biggest branch of web shops in the country. The share of consumers aged 16 to 75 years old who purchased fashion or sports goods online in the Netherlands was 57 percent in 2017, only second in the EU-28 behind the United Kingdom with 61 percent.
How often do people buy clothes online?
Three quarters of Dutch consumers bought either fashion, accessories, shoes or jewelry at least once via the Internet in 2017. Approximately 34 percent of the respondents to a survey indicated they used e-commerce to buy any of these products between one or three times a year, whereas 20 percent said they never purchased these products online. In August 2018, 52 percent of Dutch online shoppers indicated they would purchase clothing from the online shop of a specific retailer and not necessarily from online marketplaces like Amazon or Bol.com (an online marketplace from the Netherlands).
From which retailers do Dutch consumers buy online fashion?
Based on the online revenue made in the Netherlands, Zalando was the biggest online fashion retailer in the country. The German-based retailer had a revenue of 670 million euros in 2017, considerably higher than the 270 million euros reached by H&M that year. The Dutch website of Zalando attracted approximately 35 million desktop visits in 2018, compared to roughly 15.5 million visits for H&M.
- Show sources information
- Show publisher information
- Release date
- June 2019
- Region
- Netherlands
- Survey time period
- 2014 to 2019*
- Supplementary notes
- * The figures for 2018 and 2019 are provisional numbers.
Source
- Show sources information
- Show publisher information
- Release date
- June 2019
More information
- Region
- Netherlands
- Survey time period
- 2014 to 2019*
- Supplementary notes
- * The figures for 2018 and 2019 are provisional numbers.
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E-commerce in the Netherlands
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Statistics on "E-commerce in the Netherlands"
- Market overview: a) overall market size
The most important statistics
- Total revenue of e-commerce sales in the Netherlands from 2005 to 2018 (in billion euros)Market size of e-commerce in the Netherlands 2005-2018
- Number of online orders in the Netherlands from 2009 to 2018 (in million units)Number of online orders in the Netherlands 2009-2018
- Share of consumers aged 16 to 75 years old who used online shopping in the EU-28 countries in 2017 and 2018E-commerce use of consumers in the European Union in 2017-2018, by country
- Distribution of online shopping expenditure in the Netherlands from 2015 to 2018Distribution of online shopping expenditure in the Netherlands 2015-2018
- Market share of e-commerce sales in the Netherlands in 2017, by branchMarket share of e-commerce sales in the Netherlands 2017, by branch
- Year-on-year percentage change of turnover of retail internet sales in the Netherlands from 2014 to 2018, by categoryRetail internet sales change in the Netherlands 2014-2018, by category
- E-commerce share of retail sales in the Netherlands in 2018 with a forecast for 2023, by product category*E-commerce penetration in the Netherlands 2018-2023, by product category
- Market overview: b) number of web shops
The most important statistics
- Number of web shops and mail order companies in the Netherlands from 2007 to 2019Number of web shops in the Netherlands from 2007-2019
- Number of web shops and mail order companies in the Netherlands from 2014 to 2019, by branchNumber of web shops in the Netherlands 2014-2019, by branch
- Number of web shops and mail order companies in the Netherlands in 2019*, by branch and regionNumber of web shops in the Netherlands from 2019, by branch and region
- Share of companies with a website to order, book or reserve in the Netherlands from 2012 to 2018Companies with a website to order, book or reserve in the Netherlands 2012-2018
- Share of companies using e-commerce for sales in the Netherlands in 2016, by sales valueShare of companies using e-commerce for sales in the Netherlands 2016, by sales value
- Share of companies using e-commerce in the Netherlands in 2016, by company sizeShare of companies using e-commerce in the Netherlands 2016, by company size
- Online shopper demographics
The most important statistics
- Share of individuals who shop online in the Netherlands from 2012 to 2018Share of individuals who shop online in the Netherlands 2012-2018
- Share of individuals who shop online in the Netherlands from 2012 to 2018, by ageShare of individuals who shop online in the Netherlands 2012-2018, by age
- Share of individuals who shop online in the Netherlands from 2012 to 2018, by genderShare of individuals who shop online in the Netherlands 2012-2018, by gender
- Distribution of online shopping frequency in the Netherlands from 2015 to 2018Online shopping frequency in the Netherlands 2015-2018
- Distribution of online shopping frequency in the Netherlands in 2018, by genderOnline shopping frequency in the Netherlands 2018, by gender
- Online shopping frequency in the last 3 months by individuals in the Netherlands in 2018, by age group*Online shopping frequency in the last 3 months in the Netherlands 2018, by age group
- Share of individuals who shop online in the Netherlands from 2012 to 2018, by most recent purchaseShare of individuals who shop online in the Netherlands 2012-2018, by latest order
- Share of individuals who shop online in the Netherlands from 2012 to 2018, by education levelShare of individuals who shop online in the Netherlands 2012-2018, by education level
- Leading e-tailers
The most important statistics
- Leading purchase channels for online shopping in the Netherlands as of 2018Leading purchase channels for online shopping in the Netherlands 2018
- Leading online retailers based on revenue in the Netherlands from 2015 to 2018 (in million euros)Ranking of online retailers based on revenue in the Netherlands 2015-2018
- E-commerce smartphone apps with the highest reach in the Netherlands as of 2018*Most popular online shopping apps in the Netherlands 2018
- Market share of the leading e-commerce platforms in selected countries worldwide as of January 2019Dominant e-commerce platforms in selected digital markets 2019
- Distribution of total desktop traffic among the 100 leading online retailers in the Netherlands as of 2018Distribution of online desktop traffic leading online retailers in Netherlands 2018
- Revenue from net consumer sales of online retail company Bol.com from 2012 to 2018 (in million euros)Revenue of online retailer Bol.com 2012-2018
- Selected product groups: a) fashion
The most important statistics
- Share of consumers who purchased fashion, accessories, shoes or jewelry online in the Netherlands in 2017Frequency online purchases fashion, accessories, shoes, jewelry in Netherlands 2017
- Market share of online fashion in the Netherlands as of December 2018Online fashion market share in the Netherlands 2018
- Which goods or services have you ordered online in the previous 12 months?*Share of individuals shopping online in the Netherlands 2012-2018, by order type
- Type of online purchases by individuals in the Netherlands in 2018, by ageType of online purchases by individuals in the Netherlands 2018, by age
- Desktop bounce rate of the websites of selected online fashion retailers in the Netherlands as of 2018*Desktop bounce rate of leading online fashion retailers in the Netherlands 2018
- Leading online fashion retailers based on revenue in the Netherlands as of 2017 (in million euros)*Leading online fashion retailers based on revenue in the Netherlands 2017
- Total desktop traffic on the websites of selected online fashion retailers in the Netherlands as of 2018 (in 1,000s)*Desktop traffic of leading online fashion retailers in the Netherlands 2018
- Which types of products have you returned in the past year?Ranking of product types returned in the Netherlands 2018
- Selected product groups: b) electronics
The most important statistics
- Market share of consumer electronics in the Netherlands as of December 2018Online consumer electronics market share in the Netherlands 2018
- Leading purchase channels for buying consumer electronics online in the Netherlands as of 2018E-commerce purchase channels of consumer electronics in the Netherlands 2018
- Distribution of total desktop traffic in the Netherlands to the website of online retailer Coolblue in 2018Desktop traffic sources of online retailer Coolblue in the Netherlands 2018
- Total annual revenue of Coolblue from 2013 to 2018 (in million euros)Annual revenue of Coolblue 2013-2018
- Total annual revenue of Coolblue from 2015 to 2018, by country (in million euros)Annual revenue of Coolblue 2015-2018, by country
- Selected product groups: c) online grocery shopping
The most important statistics
- Share of individuals who purchased food or groceries online in the Netherlands from 2007 to 2016Share of individuals buying groceries online in the Netherlands 2007-2016
- Share of consumers who purchased food or groceries online in selected countries in Europe from 2006 to 2018E-commerce purchase rate of food or groceries in Europe 2006-2018, by country
- Supermarkets with the highest market share for online grocery shopping in the Netherlands from 2015 to 2018Leading online supermarkets in the Netherlands, by market share 2015-2018
- Leading purchase channels for online grocery shopping in the Netherlands as of 2018Online grocery shopping purchase channels in the Netherlands 2018
- Share of supermarket revenue that is generated through online grocery shopping from October 2015 to November 2018Share of supermarket revenue generated online in the Netherlands 2015-2018
- What are the reasons for not shopping groceries online?Leading reasons to not purchase groceries online in Netherlands 2017, by age group
- Do you plan on ordering food products online if your supermarkets offers it?*Likelihood of ordering food products online in the Netherlands 2016-2018
- Selected product groups: d) food delivery (Takeaway, Deliveroo)
The most important statistics
- Consumer price index (CPI) of fast food and take away services monthly in the Netherlands from July 2017 to July 2019*Fast food & take away service consumer price index (CPI) in the Netherlands 2017-2019
- Annual revenue of Takeaway.com in 2018, by type (in 1,000 euros)Annual revenue of Takeaway.com 2018, by type
- Number of active consumers of Takeaway.com from 2014 to 2018, by country (in 1,000s)Active consumers of Takeaway.com 2014-2018, by country
- Number of restaurants connected to Thuisbezorgd.nl in the Netherlands from 2014 to 2018*Restaurants connected to Thuisbezorgd.nl in the Netherlands 2014-2018
- Revenue of Deliveroo in the Netherlands in 2016 and 2017 (in million euros)Revenue of Deliveroo in the Netherlands 2016-2017
- Distribution of total desktop traffic in the Netherlands to the website of New York Pizza in 2018Desktop traffic sources of New York Pizza in the Netherlands 2018
- Distribution of total desktop traffic in the Netherlands to the website of Domino's Pizza in 2018Desktop traffic sources of Domino's Pizza in the Netherlands 2018
- Cross-border e-commerce (i.e. Amazon, AliExpress)
The most important statistics
- Total value of cross-border e-commerce purchases from the Netherlands in Europe from 1st quarter of 2014 to 3rd quarter of 2018 (in million euros)European Union cross-border e-commerce sales to the Netherlands 2014-2018
- Leading cross-border online retailers based on revenue in the Netherlands in 2017 (in million euros)Ranking of cross-border online retailers based on revenue in the Netherlands 2017
- Did you order or purchase goods online from the Netherlands or from other countries?*Share of individuals shopping online in the Netherlands 2018, by shop origin
- Leading countries for foreign online purchases originating from the Netherlands in 2017Leading countries for international online shopping in the Netherlands 2017
- What are the reasons that you never ordered products at Asian webshops?Leading reasons for consumers in the Netherlands to not buy at an Asian webshop 2017
- Please specify the country from which you bought your most recent online cross-border purchase?Leading countries for cross-border e-commerce purchases from the Netherlands 2018
- Percentage of domestic and cross-border purchases among online shoppers in the Netherlands from 2014 to 2018*Distribution of domestic and cross-border e-commerce in the Netherlands 2014-2018
- When doing a reasonably big purchase on the Internet, does it matter for you in which country the company from which you are buying is located?**Cross-border e-commerce opinion in the Netherlands 2016-2018
- Online and mobile payment methods
The most important statistics
- How much was the total amount you spent on online purchases in the last 3 months?*Share of individuals who shop online in the Netherlands 2012-2018, by expenditure
- Market share of online payment methods in the Netherlands from 2014 to 2018Market share of online payment methods in the Netherlands 2014-2018
- Total number of online payments with iDEAL in the Netherlands from 2006 to 2018Number of payments with iDEAL in the Netherlands 2006-2018
- Which of the following methods do you prefer to use when you pay for a product you have bought online?Leading payment methods for online shopping in the Netherlands 2016-2018
- Leading payment methods offered by online e-commerce retailers in the Netherlands in 2017Leading payment methods offered by online stores in the Netherlands 2017
- Share of mobile transactions in total e-commerce purchases in Belgium and the Netherlands as of 2nd quarter of 2018Mobile transaction share in online shopping in Belgium and the Netherlands 2018
- What are mobile payments used to pay for today or will be in the future?*Forecast of mobile payment use in the Netherlands 2023, by product category
- Delivery preferences
The most important statistics
- How do you prefer to have your product delivered when you buy online?Ranking of delivery factors the Netherlands 2018
- When ordering online, what is the maximum delivery time it should take for you to receive the product?*Preferred maximum delivery time in the Netherlands 2018
- How much are you willing to pay for collection and delivery of an online order?*Willingness to pay more for supermarket order delivery in the Netherlands 2016-2018
- Expected delivery time for online shopping orders in the Netherlands as of 2018Expected delivery time for online shopping orders in the Netherlands 2018
- When you order a product online, how do you prefer to have it delivered?Preferred delivery type when ordering online in the Netherlands 2018
- Why do you abandon an online shopping cart?Biggest reasons for online shopping cart abandonment in the Netherlands 2018
- Online sharing platforms: Peerby, Etsy and Airbnb
The most important statistics
- User penetration of selected online marketplaces and online sharing platforms in the Netherlands in 2018, by platformRanking of online sharing platforms based on user penetration in the Netherlands 2018
- Share of individuals who use online sharing platform Peerby.nl in the Netherlands from 2014 to 2018Usage of Peerby.nl in the Netherlands 2014-2018
- Distribution of users of online sharing platform Peerby.nl in the Netherlands in 2018, by age groupOnline sharing platform Peerby.nl users in the Netherlands 2018, by age group
- Share of individuals who know or use online marketplace Etsy in the Netherlands from 2016 to 2018, by usage typeUsage Etsy in the Netherlands 2016-2018, by usage type
- Distribution of users of online marketplace Etsy.nl in the Netherlands in 2018, by age groupOnline market place Etsy.nl users in the Netherlands 2018, by age
- Share of individuals who use Airbnb.nl in the Netherlands from 2014 to 2018Usage of Airbnb.nl in the Netherlands 2014-2018
- Distribution of users of online platform Airbnb.nl in the Netherlands in 2018, by age groupAirbnb.nl users in the Netherlands 2018, by age group
- Holiday shopping (Black Friday, Saint Nicholas, Christmas)
The most important statistics
- Are you familiar with Black Friday?*Consumer familiarity with Black Friday in the Netherlands 2018
- Share of respondents who indicate they are willing to wait until Black Friday to buy certain products in the Netherlands in 2018, by product category and genderMost popular products on Black Friday in the Netherlands 2018, by category and gender
- How much discount do you expect on Black Friday?*Expected discount on Black Friday by consumers in the Netherlands 2018
- Reasons to buy Sinterklaas (Saint Nicholas) and Christmas gifts online in the Netherlands in 2018Reasons to buy holiday season gifts online in the Netherlands 2018
- Leading online purchasing channels for holiday shopping in the Netherlands in 2018Leading online purchasing channels for holiday shopping in the Netherlands 2018
- Online shopping revenue of online retailers during the Christmas season in the Netherlands from 2013 to 2017 (in euros)Online christmas shopping revenue in the Netherlands 2013-2017
- Cross border online retail revenue during the Christmas season in the Netherlands in 2015 and 2016 (in million euros)Cross border online retail revenue Christmas in the Netherlands 2015-2016
- How much are you willing to pay for on-time delivery of your holiday purchases?Willingness to pay for on-time delivery of holiday purchases in the Netherlands 2018
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Statistics on "E-commerce in the Netherlands"
- Total revenue of e-commerce sales in the Netherlands from 2005 to 2018 (in billion euros)
- Number of online orders in the Netherlands from 2009 to 2018 (in million units)
- Share of consumers aged 16 to 75 years old who used online shopping in the EU-28 countries in 2017 and 2018
- Distribution of online shopping expenditure in the Netherlands from 2015 to 2018
- Market share of e-commerce sales in the Netherlands in 2017, by branch
- Year-on-year percentage change of turnover of retail internet sales in the Netherlands from 2014 to 2018, by category
- E-commerce share of retail sales in the Netherlands in 2018 with a forecast for 2023, by product category*
- Number of web shops and mail order companies in the Netherlands from 2007 to 2019
- Number of web shops and mail order companies in the Netherlands from 2014 to 2019, by branch
- Number of web shops and mail order companies in the Netherlands in 2019*, by branch and region
- Share of companies with a website to order, book or reserve in the Netherlands from 2012 to 2018
- Share of companies using e-commerce for sales in the Netherlands in 2016, by sales value
- Share of companies using e-commerce in the Netherlands in 2016, by company size
- Share of individuals who shop online in the Netherlands from 2012 to 2018
- Share of individuals who shop online in the Netherlands from 2012 to 2018, by age
- Share of individuals who shop online in the Netherlands from 2012 to 2018, by gender
- Distribution of online shopping frequency in the Netherlands from 2015 to 2018
- Distribution of online shopping frequency in the Netherlands in 2018, by gender
- Online shopping frequency in the last 3 months by individuals in the Netherlands in 2018, by age group*
- Share of individuals who shop online in the Netherlands from 2012 to 2018, by most recent purchase
- Share of individuals who shop online in the Netherlands from 2012 to 2018, by education level
- Online shopping expenditure of individuals in the Netherlands in 2018, by age
- Leading purchase channels for online shopping in the Netherlands as of 2018
- Leading online retailers based on revenue in the Netherlands from 2015 to 2018 (in million euros)
- E-commerce smartphone apps with the highest reach in the Netherlands as of 2018*
- Market share of the leading e-commerce platforms in selected countries worldwide as of January 2019
- Distribution of total desktop traffic among the 100 leading online retailers in the Netherlands as of 2018
- Revenue from net consumer sales of online retail company Bol.com from 2012 to 2018 (in million euros)
- Share of consumers who purchased fashion, accessories, shoes or jewelry online in the Netherlands in 2017
- Market share of online fashion in the Netherlands as of December 2018
- Which goods or services have you ordered online in the previous 12 months?*
- Type of online purchases by individuals in the Netherlands in 2018, by age
- Desktop bounce rate of the websites of selected online fashion retailers in the Netherlands as of 2018*
- Leading online fashion retailers based on revenue in the Netherlands as of 2017 (in million euros)*
- Total desktop traffic on the websites of selected online fashion retailers in the Netherlands as of 2018 (in 1,000s)*
- Which types of products have you returned in the past year?
- Market share of consumer electronics in the Netherlands as of December 2018
- Leading purchase channels for buying consumer electronics online in the Netherlands as of 2018
- Distribution of total desktop traffic in the Netherlands to the website of online retailer Coolblue in 2018
- Total annual revenue of Coolblue from 2013 to 2018 (in million euros)
- Total annual revenue of Coolblue from 2015 to 2018, by country (in million euros)
- Share of individuals who purchased food or groceries online in the Netherlands from 2007 to 2016
- Share of consumers who purchased food or groceries online in selected countries in Europe from 2006 to 2018
- Supermarkets with the highest market share for online grocery shopping in the Netherlands from 2015 to 2018
- Leading purchase channels for online grocery shopping in the Netherlands as of 2018
- Share of supermarket revenue that is generated through online grocery shopping from October 2015 to November 2018
- What are the reasons for not shopping groceries online?
- Do you plan on ordering food products online if your supermarkets offers it?*
- Consumer price index (CPI) of fast food and take away services monthly in the Netherlands from July 2017 to July 2019*
- Annual revenue of Takeaway.com in 2018, by type (in 1,000 euros)
- Number of active consumers of Takeaway.com from 2014 to 2018, by country (in 1,000s)
- Number of restaurants connected to Thuisbezorgd.nl in the Netherlands from 2014 to 2018*
- Revenue of Deliveroo in the Netherlands in 2016 and 2017 (in million euros)
- Distribution of total desktop traffic in the Netherlands to the website of New York Pizza in 2018
- Distribution of total desktop traffic in the Netherlands to the website of Domino's Pizza in 2018
- Total value of cross-border e-commerce purchases from the Netherlands in Europe from 1st quarter of 2014 to 3rd quarter of 2018 (in million euros)
- Leading cross-border online retailers based on revenue in the Netherlands in 2017 (in million euros)
- Did you order or purchase goods online from the Netherlands or from other countries?*
- Leading countries for foreign online purchases originating from the Netherlands in 2017
- What are the reasons that you never ordered products at Asian webshops?
- Please specify the country from which you bought your most recent online cross-border purchase?
- Percentage of domestic and cross-border purchases among online shoppers in the Netherlands from 2014 to 2018*
- When doing a reasonably big purchase on the Internet, does it matter for you in which country the company from which you are buying is located?**
- How much was the total amount you spent on online purchases in the last 3 months?*
- Market share of online payment methods in the Netherlands from 2014 to 2018
- Total number of online payments with iDEAL in the Netherlands from 2006 to 2018
- Which of the following methods do you prefer to use when you pay for a product you have bought online?
- Leading payment methods offered by online e-commerce retailers in the Netherlands in 2017
- Share of mobile transactions in total e-commerce purchases in Belgium and the Netherlands as of 2nd quarter of 2018
- What are mobile payments used to pay for today or will be in the future?*
- How do you prefer to have your product delivered when you buy online?
- When ordering online, what is the maximum delivery time it should take for you to receive the product?*
- How much are you willing to pay for collection and delivery of an online order?*
- Expected delivery time for online shopping orders in the Netherlands as of 2018
- When you order a product online, how do you prefer to have it delivered?
- Why do you abandon an online shopping cart?
- User penetration of selected online marketplaces and online sharing platforms in the Netherlands in 2018, by platform
- Share of individuals who use online sharing platform Peerby.nl in the Netherlands from 2014 to 2018
- Distribution of users of online sharing platform Peerby.nl in the Netherlands in 2018, by age group
- Share of individuals who know or use online marketplace Etsy in the Netherlands from 2016 to 2018, by usage type
- Distribution of users of online marketplace Etsy.nl in the Netherlands in 2018, by age group
- Share of individuals who use Airbnb.nl in the Netherlands from 2014 to 2018
- Distribution of users of online platform Airbnb.nl in the Netherlands in 2018, by age group
- Are you familiar with Black Friday?*
- Share of respondents who indicate they are willing to wait until Black Friday to buy certain products in the Netherlands in 2018, by product category and gender
- How much discount do you expect on Black Friday?*
- Reasons to buy Sinterklaas (Saint Nicholas) and Christmas gifts online in the Netherlands in 2018
- Leading online purchasing channels for holiday shopping in the Netherlands in 2018
- Online shopping revenue of online retailers during the Christmas season in the Netherlands from 2013 to 2017 (in euros)
- Cross border online retail revenue during the Christmas season in the Netherlands in 2015 and 2016 (in million euros)
- How much are you willing to pay for on-time delivery of your holiday purchases?
- Most frequently bought holiday gifts in the Netherlands in 2018
- Most frequently bought Sinterklaas (Saint Nicholas) and Christmas gifts for children in the Netherlands in 2018
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