Number of online stores in the Netherlands 2014-2022, by branch
In 2022, there were more than 18,000 online shops and mail order companies in clothing in the Netherlands. This number steadily increased over the years, making online fashion the biggest branch of web shops in the country. The share of consumers aged 16 to 75 years old who purchased fashion or sports goods online in the Netherlands was 62 percent in 2019, only second in the EU-28 behind the United Kingdom with 67 percent.
Online fashion's growth
In the Netherlands, online apparel sales grew significantly as a result of the COVID-19 pandemic. In 2020, e-commerce accounted for almost 40 percent of all apparel sales, ten percentage points more than the year before. By 2025, the market-share gain of the online segment will increase further.
From which retailers do Dutch consumers buy online fashion?
Based on the online revenue made in the Netherlands, Zalando was the biggest online fashion retailer in the country. In 2022, Zalando was the most visited fashion website, as it accounted for roughly eight percent of all desktop visits to this category of websites in the Netherlands.
Online fashion's growth
In the Netherlands, online apparel sales grew significantly as a result of the COVID-19 pandemic. In 2020, e-commerce accounted for almost 40 percent of all apparel sales, ten percentage points more than the year before. By 2025, the market-share gain of the online segment will increase further.
From which retailers do Dutch consumers buy online fashion?
Based on the online revenue made in the Netherlands, Zalando was the biggest online fashion retailer in the country. In 2022, Zalando was the most visited fashion website, as it accounted for roughly eight percent of all desktop visits to this category of websites in the Netherlands.
