In 2022, there were more than 18,000 online shops and mail order companies in clothing in the Netherlands. This number steadily increased over the years, making online fashion the biggest branch of web shops in the country. The share of consumers aged 16 to 75 years old who purchased fashion or sports goods online in the Netherlands was 62 percent in 2019, only second in the EU-28 behind the United Kingdom with 67 percent.
Online fashion's growth
In the Netherlands, online apparel sales grew significantly as a result of the COVID-19 pandemic. In 2020, e-commerce accounted for almost 40 percent of all apparel sales, ten percentage points more than the year before. By 2025, the market-share gain of the online segment will increase further.
From which retailers do Dutch consumers buy online fashion?
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Centraal Bureau voor de Statistiek. (May 3, 2022). Number of online stores and mail order companies in the Netherlands from 2014 to 2022, by branch [Graph]. In Statista. Retrieved May 26, 2022, from https://www.statista.com/statistics/557010/number-of-webshops-in-the-netherlands-by-branche/
Centraal Bureau voor de Statistiek. "Number of online stores and mail order companies in the Netherlands from 2014 to 2022, by branch." Chart. May 3, 2022. Statista. Accessed May 26, 2022. https://www.statista.com/statistics/557010/number-of-webshops-in-the-netherlands-by-branche/
Centraal Bureau voor de Statistiek. (2022). Number of online stores and mail order companies in the Netherlands from 2014 to 2022, by branch. Statista. Statista Inc.. Accessed: May 26, 2022. https://www.statista.com/statistics/557010/number-of-webshops-in-the-netherlands-by-branche/
Centraal Bureau voor de Statistiek. "Number of Online Stores and Mail Order Companies in The Netherlands from 2014 to 2022, by Branch." Statista, Statista Inc., 3 May 2022, https://www.statista.com/statistics/557010/number-of-webshops-in-the-netherlands-by-branche/
Centraal Bureau voor de Statistiek, Number of online stores and mail order companies in the Netherlands from 2014 to 2022, by branch Statista, https://www.statista.com/statistics/557010/number-of-webshops-in-the-netherlands-by-branche/ (last visited May 26, 2022)