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E-commerce penetration in the Netherlands 2018-2023, by product category

E-commerce share of retail sales in the Netherlands in 2018 with a forecast for 2023, by product category*

by Raynor de Best, last edited Jun 7, 2019
E-commerce penetration in the Netherlands 2018-2023, by product category This statistic shows the e-commerce share of retail sales in the Netherlands in 2018 in several different product segments, alongside the results of a survey among both consumers and industry experts on how they see this e-commerce share in 2023. It shows that in 2018, approximately 45 percent of all telecom retail sales were done online. Both consumers and experts, however, expect this to increase come 2023.
When it comes to e-commerce, the Netherlands ranks fifth within the EU-28. In the European Union, 57 percent of the consumers used online shopping with the United Kingdom being the country where it is most common to purchase goods or services online. 82 percent of its people bought something online, wheras this was 79 percent of consumers in the Netherlands. Language barriers and the local presence of Amazon seem to be important drivers for online shopping in Europe. Online shoppers from Ireland, Austria and Belgium, for example, seem more likely to buy products from a foreign e-commerce retailer. Chances were less in the Netherlands, however, as the country had a strongly developed domestic e-commerce market with companies like Bol.com or Coolblue.
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E-commerce share of retail sales in the Netherlands in 2018 with a forecast for 2023, by product category*

2023 (according to consumers)2023 (according to experts)2018
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by Raynor de Best, last edited Jun 7, 2019
This statistic shows the e-commerce share of retail sales in the Netherlands in 2018 in several different product segments, alongside the results of a survey among both consumers and industry experts on how they see this e-commerce share in 2023. It shows that in 2018, approximately 45 percent of all telecom retail sales were done online. Both consumers and experts, however, expect this to increase come 2023.
When it comes to e-commerce, the Netherlands ranks fifth within the EU-28. In the European Union, 57 percent of the consumers used online shopping with the United Kingdom being the country where it is most common to purchase goods or services online. 82 percent of its people bought something online, wheras this was 79 percent of consumers in the Netherlands. Language barriers and the local presence of Amazon seem to be important drivers for online shopping in Europe. Online shoppers from Ireland, Austria and Belgium, for example, seem more likely to buy products from a foreign e-commerce retailer. Chances were less in the Netherlands, however, as the country had a strongly developed domestic e-commerce market with companies like Bol.com or Coolblue.
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