Which goods or services have you ordered online in the previous 12 months?*

Share of individuals shopping online in the Netherlands 2012-2017, by order type This statistic illustrates the responses to the survey question: "Which goods or services have you ordered online in the previous 12 months?". As of 2017, 8.3 percent of Dutch individuals purchased or ordered medication online.
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201220132014201520162017
Food products, cosmetics, cleaning products7.3%9%12%12%7.3%26.1%
Clothes and sports articles31.2%36.7%40.5%42.5%47.9%52%
Film, music14.6%17.4%17.8%14.9%14.8%16.4%
Books, magazines, newspapers22.9%27.5%28.7%28.2%29.1%29.6%
Soft-/hardware and electrical appliances*12.8%16.6%18.3%24.8%26.1%28.9%
Houshold goods and appliances**15.8%18.2%23.2%23.9%28.6%34.9%
Travel and accommodation34%38.3%41.4%39.9%44.2%47.6%
Financial products or services***4.3%6.3%5.9%6.2%-33.8%
Tickets for events25.5%31.2%34.6%45.1%38.3%44.9%
Medication2.6%4.1%4.4%5.3%6.8%8.3%
Digital study or teaching materials4.7%8.4%10.2%9.9%9.8%12.2%
Telecommunication services12%16.3%20.8%20%20.1%23.2%
Other purchases19%26.4%27.5%29.4%30.9%34.1%
201220132014201520162017
Food products, cosmetics, cleaning products7.3%9%12%12%7.3%26.1%
Clothes and sports articles31.2%36.7%40.5%42.5%47.9%52%
Film, music14.6%17.4%17.8%14.9%14.8%16.4%
Books, magazines, newspapers22.9%27.5%28.7%28.2%29.1%29.6%
Soft-/hardware and electrical appliances*12.8%16.6%18.3%24.8%26.1%28.9%
Houshold goods and appliances**15.8%18.2%23.2%23.9%28.6%34.9%
Travel and accommodation34%38.3%41.4%39.9%44.2%47.6%
Financial products or services***4.3%6.3%5.9%6.2%-33.8%
Tickets for events25.5%31.2%34.6%45.1%38.3%44.9%
Medication2.6%4.1%4.4%5.3%6.8%8.3%
Digital study or teaching materials4.7%8.4%10.2%9.9%9.8%12.2%
Telecommunication services12%16.3%20.8%20%20.1%23.2%
Other purchases19%26.4%27.5%29.4%30.9%34.1%
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Description Source More information
This statistic illustrates the responses to the survey question: "Which goods or services have you ordered online in the previous 12 months?". As of 2017, 8.3 percent of Dutch individuals purchased or ordered medication online.
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Release date
November 2017
Region
Netherlands
Survey time period
2012 to 2017
Number of respondents
4,500 respondents
Age group
12 to 74 years old
Special properties
not including people in institutions, facilities and shelters
Method of interview
Computer-assisted telephone interviews (CATI)
Supplementary notes
Original survey question: "Could you indicate for the following goods or services if you have ordered or purchased them in the previous 12 months for private use?"
Multiple answers were possible.

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