Share of individuals shopping online in the Netherlands 2012-2018, by order type

Which goods or services have you ordered online in the previous 12 months?*

Share of individuals shopping online in the Netherlands 2012-2018, by order type This statistic illustrates the responses to the survey question: "Which goods or services have you ordered online in the previous 12 months?". As of 2018, ten percent of Dutch individuals purchased or ordered medication online. 61 percent of the consumers in the United Kingdom used online shopping for either clothes or sports goods. In the Netherlands, this percentage was 57 percent. B2C e-commerce sales in Western Europe are forecasted to amount to a sum of approximately 448.69 billion U.S. dollars by 2019.
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Which goods or services have you ordered online in the previous 12 months?*

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2012201320142015201620172018
Clothes and sports articles31.2%36.7%40.5%42.5%47.9%52%55.5%
Travel and accommodation34%38.3%41.4%39.9%44.2%47.6%49.8%
Tickets for events25.5%31.2%34.6%45.1%38.3%44.9%45.8%
Houshold goods and appliances**15.8%18.2%23.2%23.9%28.6%34.9%38%
Financial products or services***4.3%6.3%5.9%6.2%-33.8%33.3%
Books, magazines, newspapers22.9%27.5%28.7%28.2%29.1%29.6%30.5%
Telecommunication services12%16.3%20.8%20%20.1%23.2%24.5%
Soft-/hardware and electrical appliances*12.8%16.6%18.3%24.8%26.1%28.9%22.3%
Food products, cosmetics, cleaning products7.3%9%12%12%7.3%26.1%15.9%
Digital study or teaching materials4.7%8.4%10.2%9.9%9.8%12.2%15.7%
Film, music14.6%17.4%17.8%14.9%14.8%16.4%15.6%
Medication2.6%4.1%4.4%5.3%6.8%8.3%10%
Other purchases19%26.4%27.5%29.4%30.9%34.1%34.5%
2012201320142015201620172018
Clothes and sports articles31.2%36.7%40.5%42.5%47.9%52%55.5%
Travel and accommodation34%38.3%41.4%39.9%44.2%47.6%49.8%
Tickets for events25.5%31.2%34.6%45.1%38.3%44.9%45.8%
Houshold goods and appliances**15.8%18.2%23.2%23.9%28.6%34.9%38%
Financial products or services***4.3%6.3%5.9%6.2%-33.8%33.3%
Books, magazines, newspapers22.9%27.5%28.7%28.2%29.1%29.6%30.5%
Telecommunication services12%16.3%20.8%20%20.1%23.2%24.5%
Soft-/hardware and electrical appliances*12.8%16.6%18.3%24.8%26.1%28.9%22.3%
Food products, cosmetics, cleaning products7.3%9%12%12%7.3%26.1%15.9%
Digital study or teaching materials4.7%8.4%10.2%9.9%9.8%12.2%15.7%
Film, music14.6%17.4%17.8%14.9%14.8%16.4%15.6%
Medication2.6%4.1%4.4%5.3%6.8%8.3%10%
Other purchases19%26.4%27.5%29.4%30.9%34.1%34.5%

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This statistic illustrates the responses to the survey question: "Which goods or services have you ordered online in the previous 12 months?". As of 2018, ten percent of Dutch individuals purchased or ordered medication online. 61 percent of the consumers in the United Kingdom used online shopping for either clothes or sports goods. In the Netherlands, this percentage was 57 percent. B2C e-commerce sales in Western Europe are forecasted to amount to a sum of approximately 448.69 billion U.S. dollars by 2019.
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Release date
October 2018
Region
Netherlands
Survey time period
2012 to 2018
Number of respondents
4,500 respondents
Age group
12 to 74 years old
Special properties
not including people in institutions, facilities and shelters
Method of interview
Computer-assisted telephone interviews (CATI)
Supplementary notes
Original survey question: "Could you indicate for the following goods or services if you have ordered or purchased them in the previous 12 months for private use?"
Multiple answers were possible.

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