In 2022, fashion was the most purchased category online in the Netherlands. That year, over half of Dutch consumers bought clothing, shoes, and accessories online. With roughly 46 percent of shoppers purchasing movies and series online, streaming services ranked second.
Share of individuals shopping online in the Netherlands from 2020 to 2022, by type of product or service
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Other statistics that may interest you
Market overview
8
- Premium Statistic Market size of online grocery shopping in the Netherlands 2015-2021
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Online supermarkets
8
- Premium Statistic Leading online supermarkets in the Netherlands 2015-2021, by market share
- Premium Statistic Leading groceries websites in the Netherlands 2022, based on visit share
- Premium Statistic Online grocery & beverage shopping by store brand in the Netherlands 2022
- Premium Statistic Consumer spending per online grocery order in the Netherlands 2021, by store
- Basic Statistic ah.nl: E-Commerce net sales from 2019 to 2022
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Consumers
7
- Premium Statistic Public opinion on online grocery shopping in the Netherlands 2021
- Premium Statistic Main reasons to not buy food online in the Netherlands 2021
- Premium Statistic Groceries & beverages purchased online by category in the Netherlands 2022
- Premium Statistic Share of shoppers buying groceries online in the Netherlands 2022, by generation
- Premium Statistic Consumers buying food online in the Netherlands 2020-2021, by gender
- Premium Statistic Consumers buying food online in the Netherlands 2020-2021, by education
- Premium Statistic Consumers buying food online in the Netherlands 2020-2021, by urban area
Delivery
7
- Premium Statistic Preferred delivery methods among online shoppers in the Netherlands 2021
- Premium Statistic Likelihood of ordering food products online in the Netherlands 2017-2021
- Premium Statistic Preferred delivery method of online ordered groceries in the Netherlands 2021
- Premium Statistic Extra self-pickup cost for online grocery shoppers in the Netherlands 2019-2021
- Premium Statistic Dutch buyers' preferences regarding ten-minute grocery delivery 2021
- Premium Statistic Locations of dark stores in the Netherlands in 2022
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Apps
8
- Premium Statistic Leading online grocery apps in the Netherlands 2021-2022, by downloads
- Premium Statistic Albert Heijn: number of monthly app downloads 2020-2022
- Premium Statistic Jumbo Extra's: monthly app downloads in the Netherlands 2021-2022
- Premium Statistic Lidl Plus: monthly app downloads in the Netherlands 2020-2022
- Premium Statistic Picnic: monthly app downloads in the Netherlands 2020-2022
- Premium Statistic Plus Supermarkt: monthly app downloads in the Netherlands 2020-2022
- Premium Statistic Usage frequency of supermarket apps in the Netherlands 2021
- Premium Statistic Leading supermarket apps in the Netherlands 2021
Further related statistics
18
- Share of online shopping male users in Italy 2018
- Share of female online shopping users in Italy 2018, by frequency
- E-commerce penetration in Italy 2020-2021
- Share of individuals who shop online in the Netherlands 2012-2019
- Most sold online products or services in the Netherlands 2019, by background
- Average e-commerce expenses of consumers in the Netherlands 2012-2019
- Online newspaper audience split in the United Kingdom April 2014, by UK and global
- Argentina: share of online shoppers 2018, by age
- Peru: share of online shoppers 2018, by gender
- Devices used for online shopping in Colombia 2018, by age
- Mexico: share of digital buyers 2018, by region
- Most popular subscription box categories in the UK 2020
- Transaction number share on China's JD.com 2017, by consumer age group
- Online shopping journey starting points for UK consumers in 2019
- Reasoning behind online shopping among Qatar's population 2013
- Children using the internet for the first time in Romania 2018, by age and gender
- Intention to buy an influencer collaboration product in Taiwan 2020, by gender
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Statistics
- Share of online shopping male users in Italy 2018
- Share of female online shopping users in Italy 2018, by frequency
- E-commerce penetration in Italy 2020-2021
- Share of individuals who shop online in the Netherlands 2012-2019
- Most sold online products or services in the Netherlands 2019, by background
- Average e-commerce expenses of consumers in the Netherlands 2012-2019
- Online newspaper audience split in the United Kingdom April 2014, by UK and global
- Argentina: share of online shoppers 2018, by age
- Peru: share of online shoppers 2018, by gender
- Devices used for online shopping in Colombia 2018, by age
- Mexico: share of digital buyers 2018, by region
- Most popular subscription box categories in the UK 2020
- Transaction number share on China's JD.com 2017, by consumer age group
- Online shopping journey starting points for UK consumers in 2019
- Reasoning behind online shopping among Qatar's population 2013
- Children using the internet for the first time in Romania 2018, by age and gender
- Intention to buy an influencer collaboration product in Taiwan 2020, by gender
- Price ranges for an influencer collaboration product in Taiwan 2020
Centraal Bureau voor de Statistiek. (October 21, 2022). Share of individuals shopping online in the Netherlands from 2020 to 2022, by type of product or service [Graph]. In Statista. Retrieved June 02, 2023, from https://www.statista.com/statistics/561287/share-of-individuals-shopping-online-in-the-netherlands-by-type-of-purchase/
Centraal Bureau voor de Statistiek. "Share of individuals shopping online in the Netherlands from 2020 to 2022, by type of product or service." Chart. October 21, 2022. Statista. Accessed June 02, 2023. https://www.statista.com/statistics/561287/share-of-individuals-shopping-online-in-the-netherlands-by-type-of-purchase/
Centraal Bureau voor de Statistiek. (2022). Share of individuals shopping online in the Netherlands from 2020 to 2022, by type of product or service. Statista. Statista Inc.. Accessed: June 02, 2023. https://www.statista.com/statistics/561287/share-of-individuals-shopping-online-in-the-netherlands-by-type-of-purchase/
Centraal Bureau voor de Statistiek. "Share of Individuals Shopping Online in The Netherlands from 2020 to 2022, by Type of Product or Service." Statista, Statista Inc., 21 Oct 2022, https://www.statista.com/statistics/561287/share-of-individuals-shopping-online-in-the-netherlands-by-type-of-purchase/
Centraal Bureau voor de Statistiek, Share of individuals shopping online in the Netherlands from 2020 to 2022, by type of product or service Statista, https://www.statista.com/statistics/561287/share-of-individuals-shopping-online-in-the-netherlands-by-type-of-purchase/ (last visited June 02, 2023)
Share of individuals shopping online in the Netherlands from 2020 to 2022, by type of product or service [Graph], Centraal Bureau voor de Statistiek, October 21, 2022. [Online]. Available: https://www.statista.com/statistics/561287/share-of-individuals-shopping-online-in-the-netherlands-by-type-of-purchase/