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TVoD user share Japan 2016-2019

The share of paid video service users in Japan who reported to use transactional video on demand services stood at almost 53 percent in 2019. A comparison with other paid video service users showed that subscription video on demand (SVoD) was the most popular type of paid video service in Japan.

User share of transactional video on demand (TVoD) services in Japan from 2016 to 2019

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Release date

May 2020



Survey time period

2016 to 2019; survey for 2019 conducted in January 2020

Number of respondents

1,212 respondents

Age group

16-69 years

Method of interview

Online survey

Supplementary notes

*The number of survey respondents increased considerably compared to earlier surveys.

Sample size of earlier surveys:
2016 n=278
2017 n=279
2018 n=277

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