Most in-demand digital originals Russia 2023

Audience demand for the digital original series "Ted Lasso" by Apple TV+ in Russia was around 25 times higher than for the average TV show during the week from June 4 to 10, 2023. The second most in-demand show was "Live Life," by Start. Even though Netflix and Amazon Prime Video suspended their operations in Russia in March 2022 over the war in Ukraine that began a month prior, their digital originals remained among the most in-demand.

Most popular digital original series based on demand in Russia from June 4 to 10, 2023 (in times difference from average title)

Characteristic	Multiplier of demand difference from average title
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Release date

June 2023

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Region

Russia

Survey time period

June 4 to 10, 2023

Supplementary notes

Parrot Analytics defines demand expressions as follows: "The total audience demand being expressed for a title, within a market. Audience demand reflects the desire, engagement and viewership, weighted by importance; so a stream / download is a higher expression of demand than a 'like' / comment."
A digital original series refers to "a multi-episode series where the most recent season was produced or first made available on a streaming platform."
Figures have been rounded.

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