Audience demand for the digital original series "Ted Lasso" by Apple TV+ in Russia was around 25 times higher than for the average TV show during the week from June 4 to 10, 2023. The second most in-demand show was "Live Life," by Start. Even though Netflix and Amazon Prime Video suspended their operations in Russia in March 2022 over the war in Ukraine that began a month prior, their digital originals remained among the most in-demand.
Most popular digital original series based on demand in Russia from June 4 to 10, 2023
(in times difference from average title)
Characteristic
Multiplier of demand difference from average title
Parrot Analytics defines demand expressions as follows: "The total audience demand being expressed for a title, within a market. Audience demand reflects the desire, engagement and viewership, weighted by importance; so a stream / download is a higher expression of demand than a 'like' / comment."
A digital original series refers to "a multi-episode series where the most recent season was produced or first made available on a streaming platform."
Figures have been rounded.
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Digital TV Europe. (June 14, 2023). Most popular digital original series based on demand in Russia from June 4 to 10, 2023 (in times difference from average title) [Graph]. In Statista. Retrieved September 20, 2024, from https://www.statista.com/statistics/710640/most-in-demand-digital-original-shows-in-russia/
Digital TV Europe. "Most popular digital original series based on demand in Russia from June 4 to 10, 2023 (in times difference from average title)." Chart. June 14, 2023. Statista. Accessed September 20, 2024. https://www.statista.com/statistics/710640/most-in-demand-digital-original-shows-in-russia/
Digital TV Europe. (2023). Most popular digital original series based on demand in Russia from June 4 to 10, 2023 (in times difference from average title). Statista. Statista Inc.. Accessed: September 20, 2024. https://www.statista.com/statistics/710640/most-in-demand-digital-original-shows-in-russia/
Digital TV Europe. "Most Popular Digital Original Series Based on Demand in Russia from June 4 to 10, 2023 (in times Difference from Average Title)." Statista, Statista Inc., 14 Jun 2023, https://www.statista.com/statistics/710640/most-in-demand-digital-original-shows-in-russia/
Digital TV Europe, Most popular digital original series based on demand in Russia from June 4 to 10, 2023 (in times difference from average title) Statista, https://www.statista.com/statistics/710640/most-in-demand-digital-original-shows-in-russia/ (last visited September 20, 2024)
Most popular digital original series based on demand in Russia from June 4 to 10, 2023 (in times difference from average title) [Graph], Digital TV Europe, June 14, 2023. [Online]. Available: https://www.statista.com/statistics/710640/most-in-demand-digital-original-shows-in-russia/
