Most in-demand digital originals in Russia 2022

Audience demand for the digital original series "Stranger Things" by Netflix in Russia was around 31 times higher than for the average TV show during the week from December 18 to December 24, 2022. The second most in-demand show was "The Witcher," also by Netflix. Even though Netflix and Amazon Prime Video suspended their operations in Russia in March 2022 over the war in Ukraine that began a month prior, their digital originals remained among the most in-demand.

Most popular digital original series based on demand in Russia from December 18 to December 24, 2022 (in times difference from average title)

Characteristic	Multiplier of demand difference from average title
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Release date

January 2023

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Region

Russia

Survey time period

December 18 to 24, 2022

Supplementary notes

Parrot Analytics defines demand expressions as follows: "The total audience demand being expressed for a title, within a market. Audience demand reflects the desire, engagement and viewership, weighted by importance; so a stream / download is a higher expression of demand than a 'like' / comment."
A digital original series refers to "a multi-episode series where the most recent season was produced or first made available on a streaming platform."
Figures have been rounded.

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