With the prevalence of online shopping websites and platforms, Singaporean shoppers have different a choice between purchasing items online or offline. According to a survey conducted in Singapore in May 2019, 67 percent of shoppers practiced 'webrooming', which was to first browse items online on internet shopping platforms or websites, and then purchasing it in-store. On the other hand, 63 percent of shoppers practiced 'showrooming', which was to first look at items in-store before purchasing it online.
Shoppers' behaviors with using online and offline shopping to purchase items in Singapore as of May 2019
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Blis Media. (June 19, 2019). Shoppers' behaviors with using online and offline shopping to purchase items in Singapore as of May 2019 [Graph]. In Statista. Retrieved September 20, 2024, from https://www.statista.com/statistics/1026257/singapore-shoppers-behaviors-regarding-online-shopping/
Blis Media. "Shoppers' behaviors with using online and offline shopping to purchase items in Singapore as of May 2019." Chart. June 19, 2019. Statista. Accessed September 20, 2024. https://www.statista.com/statistics/1026257/singapore-shoppers-behaviors-regarding-online-shopping/
Blis Media. (2019). Shoppers' behaviors with using online and offline shopping to purchase items in Singapore as of May 2019. Statista. Statista Inc.. Accessed: September 20, 2024. https://www.statista.com/statistics/1026257/singapore-shoppers-behaviors-regarding-online-shopping/
Blis Media. "Shoppers' Behaviors with Using Online and Offline Shopping to Purchase Items in Singapore as of May 2019." Statista, Statista Inc., 19 Jun 2019, https://www.statista.com/statistics/1026257/singapore-shoppers-behaviors-regarding-online-shopping/
Blis Media, Shoppers' behaviors with using online and offline shopping to purchase items in Singapore as of May 2019 Statista, https://www.statista.com/statistics/1026257/singapore-shoppers-behaviors-regarding-online-shopping/ (last visited September 20, 2024)
Shoppers' behaviors with using online and offline shopping to purchase items in Singapore as of May 2019 [Graph], Blis Media, June 19, 2019. [Online]. Available: https://www.statista.com/statistics/1026257/singapore-shoppers-behaviors-regarding-online-shopping/