This statistic provides information on the average order value of online shopping orders worldwide in the fourth quarter of 2017, differentiated by the type of device from which the order was made. During that quarter, online orders which were placed from a smartphone had an average value of 108.83 U.S. dollars. During that period, online orders which were generated via direct traffic had an average value of 130.03 U.S. dollars. Smartphones may have overtaken desktop devices in terms of retail site visits but still lag behind in terms of revenue - during the third quarter of 2017, smartphones accounted for 58 percent of retail website visits worldwide but only generated 38 percent of e-retail shopping revenues.
Average value of global online shopping orders as of 4th quarter 2017, by device (in U.S. dollars)
This statistic provides information on the average order value of online shopping orders worldwide in the fourth quarter of 2017, differentiated by the type of device from which the order was made. During that quarter, online orders which were placed from a smartphone had an average value of 108.83 U.S. dollars. During that period, online orders which were generated via direct traffic had an average value of 130.03 U.S. dollars. Smartphones may have overtaken desktop devices in terms of retail site visits but still lag behind in terms of revenue - during the third quarter of 2017, smartphones accounted for 58 percent of retail website visits worldwide but only generated 38 percent of e-retail shopping revenues.
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| Order value in U.S. dollars | |
|---|---|
| Traditional | 147.03 |
| Tablet | 114.81 |
| Smartphone | 108.83 |
| Other | 94.59 |
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