Average value of global online shopping orders as of 3rd quarter 2018, by device (in U.S. dollars)

Global online shopping order value 2018, by device This statistic provides information on the average order value of online shopping orders worldwide in the third quarter of 2018, differentiated by the type of device from which the order was made. During that quarter, online orders which were placed from a smartphone had an average value of 79.33 U.S. dollars. During that period, online orders which were generated via direct traffic had an average value of 107.37 U.S. dollars. Smartphones may have overtaken desktop devices in terms of retail site visits but still lag behind in terms of revenue - during the second quarter of 2018, smartphones accounted for 62 percent of retail website visits worldwide but only generated 42 percent of e-retail shopping revenues.
Show more
Loading statistic...
Order value in U.S. dollars
Traditional179.98
Tablet87.01
Smartphone79.33
Other70.95
Order value in U.S. dollars
Traditional179.98
Tablet87.01
Smartphone79.33
Other70.95
Download Settings Share
Chart type
Datalabels
Share on Social Media
HTML code to embed chart as PNG (FAQ)
Download started
Please be patient - this may take a moment
Description Source More information
This statistic provides information on the average order value of online shopping orders worldwide in the third quarter of 2018, differentiated by the type of device from which the order was made. During that quarter, online orders which were placed from a smartphone had an average value of 79.33 U.S. dollars. During that period, online orders which were generated via direct traffic had an average value of 107.37 U.S. dollars. Smartphones may have overtaken desktop devices in terms of retail site visits but still lag behind in terms of revenue - during the second quarter of 2018, smartphones accounted for 62 percent of retail website visits worldwide but only generated 42 percent of e-retail shopping revenues.
Show more
Release date
December 2018
Region
Worldwide
Survey time period
Q3 2018

More information

Statista Accounts: Access All Statistics. Starting from $588 / Year

Basic Account

Get to know the platform

You only have access to basic statistics.

Register for free

Premium Account

Your perfect start with Statista

  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$49 / Month *

Corporate Account

Full access

Corporate solution including all features.

Send request

* All products require an annual contract.
   Prices do not include sales tax
   (New York residents only).
Leading companies trust Statista:
paypalgoogleadobepgsamsungtelekom

Related Studies: Available to Download in PDF or PPTX Format

Mobile tablet usage
Mobile tablet usage

All Information
in one Presentation

Mobile tablet usage

Everything On "Mobile tablet usage" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.

Statista is a great source of knowledge, and pretty helpful to manage the daily work.
Christof Baron

Christof Baron
CEO, MindShare Germany

Statistics on "E-commerce worldwide"

  • Overview
  • Digital shoppers
  • Shopping behavior
  • Mobile retail
  • Digital payment
Need help with using Statista for your research? Tutorials and first steps

Further Content: Statistics, Studies, and Topic Pages

Statistics on the topic

Topics

About Statista

Learn more about how Statista can support your business.

Request webinar
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.