Average value of global online shopping orders as of 4th quarter 2017, by device (in U.S. dollars)

Global online shopping order value 2017, by device This statistic provides information on the average order value of online shopping orders worldwide in the fourth quarter of 2017, differentiated by the type of device from which the order was made. During that quarter, online orders which were placed from a smartphone had an average value of 108.83 U.S. dollars. During that period, online orders which were generated via direct traffic had an average value of 130.03 U.S. dollars. Smartphones may have overtaken desktop devices in terms of retail site visits but still lag behind in terms of revenue - during the third quarter of 2017, smartphones accounted for 58 percent of retail website visits worldwide but only generated 38 percent of e-retail shopping revenues.
Show more
Loading statistic...
Order value in U.S. dollars
Traditional147.03
Tablet114.81
Smartphone108.83
Other94.59
Order value in U.S. dollars
Traditional147.03
Tablet114.81
Smartphone108.83
Other94.59
Download Settings Share
Chart type
Datalabels
Share on Social Media
HTML code to embed chart as PNG (FAQ)
Download started
Please be patient - this may take a moment
Description Source More information
This statistic provides information on the average order value of online shopping orders worldwide in the fourth quarter of 2017, differentiated by the type of device from which the order was made. During that quarter, online orders which were placed from a smartphone had an average value of 108.83 U.S. dollars. During that period, online orders which were generated via direct traffic had an average value of 130.03 U.S. dollars. Smartphones may have overtaken desktop devices in terms of retail site visits but still lag behind in terms of revenue - during the third quarter of 2017, smartphones accounted for 58 percent of retail website visits worldwide but only generated 38 percent of e-retail shopping revenues.
Show more
Release date
March 2018
Region
Worldwide
Survey time period
Q4 2017

More information

Statista Accounts: Access All Statistics. Starting from $588 / Year

Statistics on "E-commerce worldwide"

  • Overview
The most important statistics
  • Digital shoppers
  • Shopping behavior
  • Mobile retail
  • Digital payment
The most important statistics

Related Studies: Available to Download in PDF or PPTX Format

Mobile tablet usage

All Information
in one Presentation

Mobile tablet usage

Everything On "Mobile tablet usage" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.

Statista for Your Company: The Research and Analysis Tool

  • Product Film
  • Statistics
  • Downloads

Our Premium Statistics - facts for your business

Currently, Statista provides more than 1 million statistics.
93 percent (all Premium content) are exclusively accessible via our professional accounts.

Unlimited access

As a Statista Premium customer, you receive unlimited access to all statistics at all times. Including downloads of data in the most common formats (XLS, PDF & PNG). Create relevant and significant statistics in no time.

You are in good company

Further Content: Statistics, Studies, and Topic Pages

Our Business Solutions: Save Time and Money

only

$588*

per year
Your advantages
  • Full access to all our statistics
  • Download as XLS, PDF & PNG
  • Relevant data: complete source information
All functions of our platform illustrated face-to-face
  • Learn how Statista supports your company
  • Extensive tour across the whole portal
  • Personal guidance by our support team
The knowledge database for your company
  • All functions of the Premium Account
  • Access to dossiers, forecasts and studies
  • Access to our international database
  • Publishing rights and other exclusive functions

Statistics on the topic

Topics

About Statista

Learn more about how Statista can support your business.

Request webinar

We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.