Global online shopping order value 2019, by device
As of the second quarter of 2019, online orders which were placed from a mobile phone had an average value of 86.47 U.S. dollars. During that period, online orders which were generated via direct traffic had an average value of 112.01 U.S. dollars. Smartphones may have overtaken desktop devices in terms of retail site visits but have not overtaken desktop terms of revenue - during the first quarter of 2019, smartphones accounted for 64 percent of retail website visits worldwide but only generated 46 percent of e-retail shopping revenues, same as desktop devices.
