Global online shopping order value 2019, by device

As of the second quarter of 2019, online orders which were placed from a mobile phone had an average value of 86.47 U.S. dollars. During that period, online orders which were generated via direct traffic had an average value of 112.01 U.S. dollars. Smartphones may have overtaken desktop devices in terms of retail site visits but have not overtaken desktop terms of revenue - during the first quarter of 2019, smartphones accounted for 64 percent of retail website visits worldwide but only generated 46 percent of e-retail shopping revenues, same as desktop devices.

Average value of global online shopping orders as of 2nd quarter 2019, by device

Order value in U.S. dollars
Mobile phone86.47
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Release date

November 2019



Survey time period

Q2 2019

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Statistics on "E-commerce worldwide"

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