Global online shopper per visit spend 2023, by category

Published by
Stephanie Chevalier,
Aug 29, 2023
In the first quarter of 2023, online shoppers spent an average of about 2.3 U.S. dollars per visit across all verticals. Luxury apparel is the category in which consumers spent the most money per visit on average, at 2.71 U.S. dollars, followed by home furniture at just over two and a half dollars.

Average e-commerce spending per online shopper worldwide per visit in 1st quarter 2023, by category (in U.S. dollars)

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Release date

July 2023

Region

Worldwide

Survey time period

Q1 2023

Special properties

per-visit average amount

Supplementary notes

Data is based on 29 billion visits from 1.5 billion shoppers to 2,276 digital commerce sites in 61 countries.

The release date is the date of access.

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