Online shopping cart abandonment rate as of 2nd quarter 2016, by region

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Abandonment rate
APAC76.3%
Middle East and Africa76.1%
Latin America75.3%
Global74.52%
North America74%
Europe70.9%
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About This Statistic

This statistic presents the online shopping cart abandonment rate in selected global regions as of the second quarter of 2016. During the observed period, it was found that 74 percent of online retail orders in North America were abandoned instead of purchasing.

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