Online shopping cart abandonment rate as of 2nd quarter 2016, by region

Shopping cart abandonment rate worldwide 2016, by region This statistic presents the online shopping cart abandonment rate in selected global regions as of the second quarter of 2016. During the observed period, it was found that 74 percent of online retail orders in North America were abandoned instead of purchasing.
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Abandonment rate
APAC76.3%
Middle East and Africa76.1%
Latin America75.3%
Global74.52%
North America74%
Europe70.9%
Abandonment rate
APAC76.3%
Middle East and Africa76.1%
Latin America75.3%
Global74.52%
North America74%
Europe70.9%
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Description Source More information
This statistic presents the online shopping cart abandonment rate in selected global regions as of the second quarter of 2016. During the observed period, it was found that 74 percent of online retail orders in North America were abandoned instead of purchasing.
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Release date
July 2016
Region
Worldwide
Survey time period
2nd quarter 2016
Number of respondents
500 global brands

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