EV/EBITDA in the consumer goods & FMCG sector in Europe 2019-2020, by industry

In Western Europe, the average value of enterprise value to earnings before interest, tax, depreciation and amortization (EV/EBITDA) in the consumer goods and FMCG sector as of 2020, was a multiple of approximately 12.1. Companies operating in the shoe industry saw the highest valuation multiple with EV/EBITDA values of approximately 16.2x, an increase from 10.2 seen in 2019.
EV/EBITDA multiples increased in the consumer goods and FMCG sector in Western Europe between 2019 and 2020, a trend that was mirrored in the United States.

Average EV/EBITDA multiples in the consumer goods and FMCG sector in Western Europe 2019 and 2020, by industry

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Release date

January 2020



Survey time period

January 2019 and January 2020

Number of respondents


Supplementary notes

Western Europe.
* all companies (without financials). Consumer Goods & FMCG= 503.

Enterprise value = Market value of equity + Market value of debt - Cash.
EBITDA = Estimated by adding depreciation and amortization back to operating income (EBIT).
Only positive EBITDA firms.

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