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Electric car brand awareness South Korea 2019

Published by
Jang Seob Yoon,
Jun 14, 2022
Tesla Model S was the most known electric car model among South Korean consumers in 2019. According to a survey conducted by Rakuten Insight, around 55 percent of respondents were aware of Tesla Model S or 3, followed by Chevrolet Volt and Toyota Prius PHEV.

Awareness of electric car models in South Korea as of June 2019

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In cooperation with
Rakuten Insight
Release date

July 2019

Region

South Korea

Survey time period

June 7 to June 30, 2019

Number of respondents

10,151 respondents

Age group

16 years and older

Special properties

4,507 female and 5,724 male respondents

Method of interview

Online survey

Supplementary notes

Original question:
"Which brand and/or models of electric cars are you aware of?"

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Overview

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Financials

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Segments

4

Competitors

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Topics

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