Global revenue of BMW Group 2007-2022
luxury car brands worldwide in 2021. Following the financial disaster of 2008-2009, BMW recovered rather quickly, surpassing pre-crash revenue and EBIT by 2010.
BMW in the United States
BMW is currently the third best-selling European automotive brand in the United States, with quarterly sales reaching nearly 100,900 units in the fourth quarter of 2022. The MINI brand, however, struggles to sell in the U.S. but MINI Cooper has done well to stay in the U.S. market, which is in part due to the Countryman model that accounted for 40.2 percent of Mini’s U.S. sales in 2018.
Electrification
BMW has announced ambitious plans to double electric vehicle sales within two years. If successful, this should increase the company’s electric passenger car market share in Europe that currently stands at one percent. Full electrification awaits the company’s MINI brand, and the company may even have ambitious ideas for fully electric, high-performance sports cars and motorbikes. The global electric fleet-size is expected to grow by over fourfold to 54 million vehicles in 2025.
In 2022, BMW Group’s global revenue stood at around 142.6 billion euros. The German vehicle manufacturer sells vehicles under the BMW, Rolls-Royce, and MINI brands and was among the leading BMW in the United States
BMW is currently the third best-selling European automotive brand in the United States, with quarterly sales reaching nearly 100,900 units in the fourth quarter of 2022. The MINI brand, however, struggles to sell in the U.S. but MINI Cooper has done well to stay in the U.S. market, which is in part due to the Countryman model that accounted for 40.2 percent of Mini’s U.S. sales in 2018.
Electrification
BMW has announced ambitious plans to double electric vehicle sales within two years. If successful, this should increase the company’s electric passenger car market share in Europe that currently stands at one percent. Full electrification awaits the company’s MINI brand, and the company may even have ambitious ideas for fully electric, high-performance sports cars and motorbikes. The global electric fleet-size is expected to grow by over fourfold to 54 million vehicles in 2025.