Mercedes-Benz’s brand value maintained a steady growth rate between 2010 and 2018, two years of negative growth followed but in 2021, the value bounced back to reached an all-time high of 25.84 billion U.S. dollars. The luxury car maker ranked 56 on the 2020 most valuable brands ranking worldwide, behind Toyota, but still ahead of BMW if we look at car brands specifically.
Satisfaction with the Mercedes brand
The name Mercedes Benz has been associated with premium automobile brands for a long time and has enjoyed a loyal customer base. Consequently, the company has maintained a fairly strong rate of consumer satisfaction. The 2020 value - even though still high - was the lowest since 2006, but is was still the second highest when compared on other car brands, bested only by Lexus.
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Kantar. (June 29, 2021). Mercedes-Benz's global brand value from 2006 to 2021 (in billion U.S. dollars) [Graph]. In Statista. Retrieved May 22, 2022, from https://www.statista.com/statistics/346764/mercedes-brand-value/
Kantar. "Mercedes-Benz's global brand value from 2006 to 2021 (in billion U.S. dollars)." Chart. June 29, 2021. Statista. Accessed May 22, 2022. https://www.statista.com/statistics/346764/mercedes-brand-value/
Kantar. (2021). Mercedes-Benz's global brand value from 2006 to 2021 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: May 22, 2022. https://www.statista.com/statistics/346764/mercedes-brand-value/
Kantar. "Mercedes-benz's Global Brand Value from 2006 to 2021 (in Billion U.S. Dollars)." Statista, Statista Inc., 29 Jun 2021, https://www.statista.com/statistics/346764/mercedes-brand-value/
Kantar, Mercedes-Benz's global brand value from 2006 to 2021 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/346764/mercedes-brand-value/ (last visited May 22, 2022)