Mercedes-Benz’s global brand value decreased by approximately five percent in 2024. The German automotive brand saw its value decline to 22.8 billion U.S. dollars, down from23.98 billion in 2023. The luxury car maker ranked 83 on the 2024 most valuable brands ranking worldwide, behind Toyota and BMW.
Automotive advertising spending in the U.S. increased 7.7 percent in 2023 to reach some 20.8 billion dollars. One year earlier, the industry was among the top five leading categories in measured-media spend in the country. In line with the increasing investments in digital ads, auto advertisers have shifted their investments to online platforms. As of 2022, the automobile industry accounted for 5.3 percent of digital advertising revenue in the U.S.
Mercedes-Benz's global brand value from 2006 to 2024
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Kantar. (June 10, 2024). Mercedes-Benz's global brand value from 2006 to 2024 (in billion U.S. dollars) [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/346764/mercedes-brand-value/
Kantar. "Mercedes-Benz's global brand value from 2006 to 2024 (in billion U.S. dollars)." Chart. June 10, 2024. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/346764/mercedes-brand-value/
Kantar. (2024). Mercedes-Benz's global brand value from 2006 to 2024 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/346764/mercedes-brand-value/
Kantar. "Mercedes-benz's Global Brand Value from 2006 to 2024 (in Billion U.S. Dollars)." Statista, Statista Inc., 10 Jun 2024, https://www.statista.com/statistics/346764/mercedes-brand-value/
Kantar, Mercedes-Benz's global brand value from 2006 to 2024 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/346764/mercedes-brand-value/ (last visited September 01, 2024)
Mercedes-Benz's global brand value from 2006 to 2024 (in billion U.S. dollars) [Graph], Kantar, June 10, 2024. [Online]. Available: https://www.statista.com/statistics/346764/mercedes-brand-value/