Mercedes: brand value 2006-2022
Mercedes-Benz’s brand value maintained a steady growth rate between 2010 and 2018, two years of negative growth followed but in 2021 and 2022, the value bounced back to reached an all-time high of 30.35 billion U.S. dollars. The luxury car maker ranked 70 on the 2022 most valuable brands ranking worldwide, behind Toyota, but still ahead of BMW if we look at car brands specifically.
Satisfaction with the Mercedes brand
The name Mercedes Benz has been associated with premium automobile brands for a long time and has enjoyed a loyal customer base. Consequently, the company has maintained a fairly strong rate of consumer satisfaction. However, the 2022 value was the lowest since 2006, barely making it to the top 10 of car brands by customer satisfaction.
Top models
Speaking of the more popular models amongst the seven that the luxury car maker has to offer, Mercedes Benz’s SUVs were the clear winners in 2021. In fact, the company sold 947 thousand units of its SUVs compared to its C-class and E-class models in the fiscal year 2020.
Satisfaction with the Mercedes brand
The name Mercedes Benz has been associated with premium automobile brands for a long time and has enjoyed a loyal customer base. Consequently, the company has maintained a fairly strong rate of consumer satisfaction. However, the 2022 value was the lowest since 2006, barely making it to the top 10 of car brands by customer satisfaction.
Top models
Speaking of the more popular models amongst the seven that the luxury car maker has to offer, Mercedes Benz’s SUVs were the clear winners in 2021. In fact, the company sold 947 thousand units of its SUVs compared to its C-class and E-class models in the fiscal year 2020.
