Mercedes: brand value 2006-2022
Satisfaction with the Mercedes brand
The name Mercedes Benz has been associated with premium automobile brands for a long time and has enjoyed a loyal customer base. Consequently, the company has maintained a fairly strong rate of consumer satisfaction. However, the 2022 value was the lowest since 2006, barely making it to the top 10 of car brands by customer satisfaction.
Speaking of the more popular models amongst the seven that the luxury car maker has to offer, Mercedes Benz’s SUVs were the clear winners in 2021. In fact, the company sold 947 thousand units of its SUVs compared to its C-class and E-class models in the fiscal year 2020.