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Mercedes: brand value 2006-2019

Mercedes-Benz's global brand value from 2006 to 2019 (in billion U.S. dollars)

by A. Guttmann, last edited Aug 9, 2019
Mercedes: brand value 2006-2019 Mercedes – Benz’s brand value saw a relatively continuous drop for five years up until 2010, but it maintained a steady growth rate for the past eight years. In 2019, the company’s brand value was at 23.36 billion U.S. dollars. The luxury car maker made it to the top 10 most valuable brands worldwide, behind Toyota, but still ahead of BMW.
Possible reasons for Mercedes Benz’s growth

  The name Mercedes Benz has been associated with premium automobile brands for a long time and has enjoyed a loyal customer base. Consequently, the company maintained a fairly strong rate of consumer satisfaction for the past 12 years. The luxury cars are primarily driven not only by the more mature customers, but also by a small percent of young adults in the U.S. households. This steady rate of customer satisfaction and reputation among drivers could be one of the reasons behind the increase in unit sales of Mercedes’ models since 2015.
Speaking of the more popular models amongst the seven that the luxury car maker has to offer, Mercedes Benz’s SUVs were the clear winners in 2018. In fact, the company sold more than 300 units of the SUV compared to its C-class and E-class models in the fiscal year 2018.
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Mercedes-Benz's global brand value from 2006 to 2019 (in billion U.S. dollars)

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