Mercedes: brand value 2006-2020
Mercedes – Benz’s brand value saw a relatively continuous drop for five years up until 2010, but it maintained a steady growth rate for the past eight years. In 2020, the company’s brand value was at 21.35 billion U.S. dollars. The luxury car maker ranked 56 on the 2020 most valuable brands ranking worldwide, behind Toyota, but still ahead of BMW if we look at car brands specifically.
Possible reasons for Mercedes Benz’s growth
The name Mercedes Benz has been associated with premium automobile brands for a long time and has enjoyed a loyal customer base. Consequently, the company maintained a fairly strong rate of consumer satisfaction for the past 12 years. The luxury cars are primarily driven not only by the more mature customers, but also by a small percent of young adults in the U.S. households. This steady rate of customer satisfaction and reputation among drivers could be one of the reasons behind the increase in unit sales of Mercedes’ models since 2015.
Speaking of the more popular models amongst the seven that the luxury car maker has to offer, Mercedes Benz’s SUVs were the clear winners in 2019. In fact, the company sold more than 300 units of the SUV compared to its C-class and E-class models in the fiscal year 2019.
Possible reasons for Mercedes Benz’s growth
The name Mercedes Benz has been associated with premium automobile brands for a long time and has enjoyed a loyal customer base. Consequently, the company maintained a fairly strong rate of consumer satisfaction for the past 12 years. The luxury cars are primarily driven not only by the more mature customers, but also by a small percent of young adults in the U.S. households. This steady rate of customer satisfaction and reputation among drivers could be one of the reasons behind the increase in unit sales of Mercedes’ models since 2015.
Speaking of the more popular models amongst the seven that the luxury car maker has to offer, Mercedes Benz’s SUVs were the clear winners in 2019. In fact, the company sold more than 300 units of the SUV compared to its C-class and E-class models in the fiscal year 2019.
