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Mercedes: brand value 2006-2019
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Mercedes: brand value 2006-2019
Mercedes-Benz's global brand value from 2006 to 2019 (in billion U.S. dollars)
by A. Guttmann,
last edited
Aug 9, 2019
Mercedes – Benz’s brand value saw a relatively continuous drop for five years up until 2010, but it maintained a steady growth rate for the past eight years. In 2019, the company’s brand value was at 23.36 billion U.S. dollars. The luxury car maker made it to the top 10 most valuable brands worldwide, behind Toyota, but still ahead of BMW.
Possible reasons for Mercedes Benz’s growth
The name Mercedes Benz has been associated with premium automobile brands for a long time and has enjoyed a loyal customer base. Consequently, the company maintained a fairly strong rate of consumer satisfaction for the past 12 years. The luxury cars are primarily driven not only by the more mature customers, but also by a small percent of young adults in the U.S. households. This steady rate of customer satisfaction and reputation among drivers could be one of the reasons behind the increase in unit sales of Mercedes’ models since 2015.
Speaking of the more popular models amongst the seven that the luxury car maker has to offer, Mercedes Benz’s SUVs were the clear winners in 2018. In fact, the company sold more than 300 units of the SUV compared to its C-class and E-class models in the fiscal year 2018.
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by A. Guttmann,
last edited
Aug 9, 2019
Mercedes – Benz’s brand value saw a relatively continuous drop for five years up until 2010, but it maintained a steady growth rate for the past eight years. In 2019, the company’s brand value was at 23.36 billion U.S. dollars. The luxury car maker made it to the top 10 most valuable brands worldwide, behind Toyota, but still ahead of BMW.
Possible reasons for Mercedes Benz’s growth
The name Mercedes Benz has been associated with premium automobile brands for a long time and has enjoyed a loyal customer base. Consequently, the company maintained a fairly strong rate of consumer satisfaction for the past 12 years. The luxury cars are primarily driven not only by the more mature customers, but also by a small percent of young adults in the U.S. households. This steady rate of customer satisfaction and reputation among drivers could be one of the reasons behind the increase in unit sales of Mercedes’ models since 2015.
Speaking of the more popular models amongst the seven that the luxury car maker has to offer, Mercedes Benz’s SUVs were the clear winners in 2018. In fact, the company sold more than 300 units of the SUV compared to its C-class and E-class models in the fiscal year 2018.
- Show sources information
- Show publisher information
- Release date
- June 2019
- Region
- Worldwide
- Survey time period
- 2006 to 2019
- Supplementary notes
- Figures have been rounded.
Source
- Show sources information
- Show publisher information
- Release date
- June 2019
More information
- Region
- Worldwide
- Survey time period
- 2006 to 2019
- Supplementary notes
- Figures have been rounded.
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Statistics on "Car brands: Mercedes-Benz"
- Overview
The most important statistics
- Daimler vehicle sales in the United States in August 2018 and August 2019, by brand (in units)Daimler: vehicle sales in the United States by segment 2019
- Worldwide unit sales structure of Mercedes-Benz Cars in FY 2018, by segment (in 1,000 units)Mercedes-Benz cars - worldwide unit sales structure by segment 2018
- Mercedes-Benz Vans: unit sales from FY 2011 to FY 2018 (in 1,000 units)Mercedes-Benz Vans - unit sales 2011-2018
- Mercedes-Benz Cars' unit sales from 2015 to 2018 (in 1,000 units)Mercedes-Benz Cars: unit sales 2015-2018
- Mercedes-Benz Cars' vehicle sales in FY 2018, by key region (in 1,000 units)Mercedes-Benz Cars: regional car sales 2018
- Mercedes-Benz Vans: revenue from FY 2011 to FY 2018 (in billion euros)Mercedes-Benz Vans - revenue 2011-2018
- Mercedes-Benz Cars: revenue from FY 2011 to FY 2018 (in billion euros)Mercedes-Benz Cars: revenue 2011-2018
- Mercedes-Benz Vans: R&D expenditure from FY 2011 to FY 2018 (in billion euros)Mercedes-Benz Vans - R&D expenses 2011-2018
- Brand value and ad spending
The most important statistics
- Most valuable brands within the automotive sector worldwide as of 2019, by brand value (in billion U.S. dollars)Most valuable automotive brands worldwide by brand value 2019
- Mercedes-Benz's global brand value from 2006 to 2019 (in billion U.S. dollars)Mercedes: brand value 2006-2019
- Daimler AG's advertising spending in the United States from 2014 to 2017 (in million U.S. dollars)Daimler: ad spend in the U.S. 2014-2017
- How Mercedes-Benz compares
The most important statistics
- Market share held by selected automobile manufacturers in the United States in 2018Automobile manufacturers - market share in the United States 2018
- U.S. luxury car market share in 2018, by major brandLuxury vehicles: United States premium vehicle market share 2018
- Large luxury car and SUV sales in the United States in 2018, by key model (in units)Large luxury vehicle sales by model in the United States 2018
- Vehicle sales of leading European car brands in the United States in April 2019Vehicle sales of European car brands in the United States 2019
- Consumer satisfaction with Mercedes-Benz in the United States from 2006 to 2019 (index score)U.S. consumer satisfaction: Mercedes-Benz 2006-2019
- U.S. car owners' perception of the most reliable car brands as of October 2018 (index score)Most reliable car brands for safety according to U.S. car owners 2018
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Statistics
- Mercedes-Benz Vans: EBIT 2011-2018
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- Daimler's revenue - United States 2011-2018
- Equity ratio of Daimler AG 2012
- Daimler AG - total assets 2008-2018
- Equity of Daimler AG 2012
- Daimler AG - liquid assets 2005-2018
- Mercedes-Benz Cars - EBIT 2011-2018
- Dividend per share of Daimler AG 2005-2018
- Number of Mercedes Benz sports cars registered by model Spain 2018
- Vehicle manufacturers with most cases of complaint in China 2018
- Number of Mercedes-Benz sedan cars registered by model Spain 2018
- Daimler's revenue - NAFTA region 2011-2018
- People who primarily drive a Mercedes-Benz in the U.S. 2018, by age
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Statistics on "Car brands: Mercedes-Benz"
- Daimler vehicle sales in the United States in August 2018 and August 2019, by brand (in units)
- Worldwide unit sales structure of Mercedes-Benz Cars in FY 2018, by segment (in 1,000 units)
- Mercedes-Benz Vans: unit sales from FY 2011 to FY 2018 (in 1,000 units)
- Mercedes-Benz Cars' unit sales from 2015 to 2018 (in 1,000 units)
- Mercedes-Benz Cars' vehicle sales in FY 2018, by key region (in 1,000 units)
- Mercedes-Benz Vans: revenue from FY 2011 to FY 2018 (in billion euros)
- Mercedes-Benz Cars: revenue from FY 2011 to FY 2018 (in billion euros)
- Mercedes-Benz Vans: R&D expenditure from FY 2011 to FY 2018 (in billion euros)
- Mercedes-Benz Cars: R&D expenditure from FY 2011 to FY 2018 (in billion euros)
- Most valuable brands within the automotive sector worldwide as of 2019, by brand value (in billion U.S. dollars)
- Mercedes-Benz's global brand value from 2006 to 2019 (in billion U.S. dollars)
- Daimler AG's advertising spending in the United States from 2014 to 2017 (in million U.S. dollars)
- Market share held by selected automobile manufacturers in the United States in 2018
- U.S. luxury car market share in 2018, by major brand
- Large luxury car and SUV sales in the United States in 2018, by key model (in units)
- Vehicle sales of leading European car brands in the United States in April 2019
- Consumer satisfaction with Mercedes-Benz in the United States from 2006 to 2019 (index score)
- U.S. car owners' perception of the most reliable car brands as of October 2018 (index score)
- Mercedes-Benz Vans: EBIT from FY 2011 to FY 2018 (in million euros)
- Revenue comparison of Volkswagen, BMW and Daimler in FY 2018 (in billion euros)
- Mercedes: market share of new car registrations in the EU from June 2018 to June 2019
- Vehicle production forecast for Mercedes-Benz from 2012 to 2017 (in million units)
- BMW's global brand value from 2010 to 2019 (in billion U.S. dollars)
- Number of passenger cars produced by Daimler worldwide from 1999 to 2014 (in million units)
- Mercedes-Benz: U.S. market share from 2012 to 2018*
- Daimler AG's EBIT from FY 2005 to FY 2018 (in billion euros)
- Daimler's U.S. revenue from FY 2011 to FY 2018 (in billion euros)
- Equity ratio of Daimler AG from 2003 to 2012
- Daimler AG's total assets from 2008 to 2018 (in million euros)
- Equity of Daimler AG from 2003 to 2012 (in million euros)
- Liquid assets of Daimler AG from FY 2005 to FY 2018 (in million euros)
- Mercedes-Benz Cars: EBIT from FY 2011 to FY 2018 (in million euros)
- Dividend per share of Daimler AG from FY 2005 to FY 2018 (in euros)
- Number of Mercedes Benz sports cars registered in Spain in 2018, by model
- Number of complaints filed about cars in China in 2018, by car brand
- Number of Mercedes-Benz sedan cars registered in Spain in 2018, by model
- Daimler's NAFTA revenue from FY 2011 to FY 2018 (in billion euros)
- Share of drivers who primarily drive a Mercedes-Benz in the United States in 2018, by age
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