Mercedes-Benz Cars: regional car sales 2021
Restart in Egypt
Production of Mercedes-Benz passenger cars will resume in Egypt, according to Daimler’s announcement in May 2019. Assembly lines have not been running for several years and the resumption of activity will be warmly welcomed by locals. This announcement was accompanied by the revealing of new investment plans to set up a logistics hub that aims to put the region up to speed with recent and future developments in automobile technology. For Mercedes-Benz, this could pay off well, as sales and consumer trust in Egypt have suffered since the closure of the Egyptian factory. Now Egyptian consumers will likely have better access to newer designs in the upcoming years.
For many manufacturers of passenger cars, recent years have not been particularly successful, and across some regions, including Europe, North America, and South America, sales have taken a fall. Daimler’s Mercedes-Benz Cars division appears to be coping, despite stalling sales in Europe. Attracting new customers may be hampered as a result of a diesel engine emissions breach affecting 60,000 cars sold in Germany. Yet, the past decade has been rather positive: Mercedes Benz Cars' revenue increased steadily from 57.4 billion euros in 2011 to 109.7 billion euros in 2021, and worldwide sales have also increased in the same time period.