Radio advertising made up 7.7 percent of total advertising spend in Singapore in 2018. While the share of total ad spend for radio advertising was predicted to decrease to 6.8 percent in 2020, it was not predicted to decrease as much as print media ad spend.
Radio advertising expenditure as share of total advertising expenditure in Singapore in 2018, with a forecast for 2019 and 2020
Characteristic
Share of total advertising expenditure
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Dentsu Aegis Network. (February 1, 2019). Radio advertising expenditure as share of total advertising expenditure in Singapore in 2018, with a forecast for 2019 and 2020 [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/1029003/singapore-radio-advertising-spending-share/
Dentsu Aegis Network. "Radio advertising expenditure as share of total advertising expenditure in Singapore in 2018, with a forecast for 2019 and 2020." Chart. February 1, 2019. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/1029003/singapore-radio-advertising-spending-share/
Dentsu Aegis Network. (2019). Radio advertising expenditure as share of total advertising expenditure in Singapore in 2018, with a forecast for 2019 and 2020. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/1029003/singapore-radio-advertising-spending-share/
Dentsu Aegis Network. "Radio Advertising Expenditure as Share of Total Advertising Expenditure in Singapore in 2018, with a Forecast for 2019 and 2020." Statista, Statista Inc., 1 Feb 2019, https://www.statista.com/statistics/1029003/singapore-radio-advertising-spending-share/
Dentsu Aegis Network, Radio advertising expenditure as share of total advertising expenditure in Singapore in 2018, with a forecast for 2019 and 2020 Statista, https://www.statista.com/statistics/1029003/singapore-radio-advertising-spending-share/ (last visited July 27, 2024)
Radio advertising expenditure as share of total advertising expenditure in Singapore in 2018, with a forecast for 2019 and 2020 [Graph], Dentsu Aegis Network, February 1, 2019. [Online]. Available: https://www.statista.com/statistics/1029003/singapore-radio-advertising-spending-share/