Radio advertising made up 7.7 percent of total advertising spend in Singapore in 2018. While the share of total ad spend for radio advertising was predicted to decrease to 6.8 percent in 2020, it was not predicted to decrease as much as print media ad spend.
Radio advertising expenditure as share of total advertising expenditure in Singapore in 2018, with a forecast for 2019 and 2020
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Statista Accounts:
Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.
Dentsu Aegis Network. (February 1, 2019). Radio advertising expenditure as share of total advertising expenditure in Singapore in 2018, with a forecast for 2019 and 2020 [Graph]. In Statista. Retrieved September 25, 2022, from https://www.statista.com/statistics/1029003/singapore-radio-advertising-spending-share/
Dentsu Aegis Network. "Radio advertising expenditure as share of total advertising expenditure in Singapore in 2018, with a forecast for 2019 and 2020." Chart. February 1, 2019. Statista. Accessed September 25, 2022. https://www.statista.com/statistics/1029003/singapore-radio-advertising-spending-share/
Dentsu Aegis Network. (2019). Radio advertising expenditure as share of total advertising expenditure in Singapore in 2018, with a forecast for 2019 and 2020. Statista. Statista Inc.. Accessed: September 25, 2022. https://www.statista.com/statistics/1029003/singapore-radio-advertising-spending-share/
Dentsu Aegis Network. "Radio Advertising Expenditure as Share of Total Advertising Expenditure in Singapore in 2018, with a Forecast for 2019 and 2020." Statista, Statista Inc., 1 Feb 2019, https://www.statista.com/statistics/1029003/singapore-radio-advertising-spending-share/
Dentsu Aegis Network, Radio advertising expenditure as share of total advertising expenditure in Singapore in 2018, with a forecast for 2019 and 2020 Statista, https://www.statista.com/statistics/1029003/singapore-radio-advertising-spending-share/ (last visited September 25, 2022)
