Expert opinion on key growth drivers of Russian luxury market 2018

The majority of luxury experts believed that the key growth driver of the Russian luxury segment was attracting younger audiences. Over one half of the surveyed population by McKinsey also highlighted enhanced loyalty of existing customers as an important factor to consider. Promoting national shopping instead of foreign luxury shopping made it in the top three key growth drivers, as per 46 percent of respondents who mentioned it.

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Release date

June 2018



Survey time period

December 2017 to March 2018

Special properties

Luxury experts and market leaders

Supplementary notes

* The question was asked during McKinsey Condé Nast interview of 35 top luxury players in Russia from December 2017 to March 2018.

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Statistics on "Apparel market in Russia"

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