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Luxury industry experts on key loyalty drivers in Russia 2018, by action plan

What actions focused on inspiring loyalty do you plan to take?*

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Release date

June 2018



Survey time period

December 2017 to March 2018

Special properties

Experts who indicated “increasing loyalty of current audience” as an important business driver

Supplementary notes

* The question was asked among experts who indicated "loyalty of current audience" as an important business driver, or 54 percent of total 35 respondents in McKinsey Condé Nast interview of 35 top luxury players in Russia from December 2017 to March 2018.

** Includes a club system, offering extended services, participation in exclusive events, and meetings with unique celebrities.

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