Over one half of industry experts surveyed by McKinsey believed that strengthening bonds with existing customers through loyalty programs was the second most important growth driver in the Russian luxury segment. For such purposes, non-financial incentives seemed to be the most valued, with nearly 60 percent of respondents supporting such consumer-loyalty consolidation technique.
What actions focused on inspiring loyalty do you plan to take?*
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McKinsey, & Double Data, & Farfetch. (June 30, 2018). What actions focused on inspiring loyalty do you plan to take?* [Graph]. In Statista. Retrieved February 20, 2020, from https://www.statista.com/statistics/1032144/key-drivers-of-loyalty-in-luxury-market-russia/
McKinsey, und Double Data, und Farfetch. "What actions focused on inspiring loyalty do you plan to take?*." Chart. June 30, 2018. Statista. Accessed February 20, 2020. https://www.statista.com/statistics/1032144/key-drivers-of-loyalty-in-luxury-market-russia/
McKinsey, Double Data, Farfetch. (2018). What actions focused on inspiring loyalty do you plan to take?*. Statista. Statista Inc.. Accessed: February 20, 2020. https://www.statista.com/statistics/1032144/key-drivers-of-loyalty-in-luxury-market-russia/
McKinsey, and Double Data, and Farfetch. "What Actions Focused on Inspiring Loyalty Do You Plan to Take?*." Statista, Statista Inc., 30 Jun 2018, https://www.statista.com/statistics/1032144/key-drivers-of-loyalty-in-luxury-market-russia/
McKinsey & Double Data & Farfetch, What actions focused on inspiring loyalty do you plan to take?* Statista, https://www.statista.com/statistics/1032144/key-drivers-of-loyalty-in-luxury-market-russia/ (last visited February 20, 2020)
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