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Penetration of online beauty product retail sales in China 2013-2023

In 2018, the e-commerce retail sales value of beauty products accounted for 39.8 percent of the total beauty product retail sales in China. Increasing internet penetration and changing consumer habits allow to predict that the penetration of the beauty product retail online will exceed 50 percent in China by 2023.

Penetration rate of the beauty product retail sales online in China from 2013 to 2023

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Sources

Release date

July 2019

Region

China

Survey time period

2013 to 2018

Supplementary notes

*Estimate.

The penetration of online retail sales refers to the percentage of online sales to total sales.

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Statistics on "Cosmetics industry worldwide"

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