In-demand platforms for drama digital originals Russia 2021

In the genre of drama, Netflix was the leading platform for digital originals in Russia based on share of demand in the second quarter of 2021, at over 59 percent. Amazon Prime Video ranked second, with a share of nearly 11 percent of demand in the drama digital originals market.

Most popular platforms for drama digital originals based on share of demand in Russia in 2nd quarter 2021

Characteristic	Demand share
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Release date

August 2021

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Region

Russia

Survey time period

Q2 2021

Supplementary notes

Based on "Demand Expressions®: A global metric standard developed by Parrot Analytics which represents the total audience demand being expressed for a title, within a market. Audience demand reflects the desire, engagement and viewership, weighted by importance; so a stream/download is a higher expression of demand than a ‘like’/comment."

A digital original series refers to "a multi-episode series where the most recent season was produced or first made available on a streaming platform."
Figures have been rounded.

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