Plant-based meat alternatives: opinion on price by demographic Canada 2019

According to a survey carried out in Canada in July 2019, female respondents aged 55 and over were the demographic category most likely to claim that plant-based meat alternatives, such as Beyond Meat, are good value and absolutely worth the price. Men aged 55 and over were the least likely to have this opinion.

Opinion on the price of plant-based meat alternatives in Canada as of July 2019, by demographic*

Characteristic	Good value – absolutely worth the price	Decent value – comparable with meat-based proteins	Not very good value – I’d only purchase occasionally	Terrible value – too expensive for what it is
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Release date

August 2019

More information

Region

Canada

Survey time period

July 24 to 27, 2019

Number of respondents

591 respondents

Age group

18 years and older

Special properties

Angus Reid forum members

Method of interview

Online survey

Supplementary notes

*Consumers who have tried plant-based meat products.
Original survey question: "Thinking about the price, would you say it was...?"
Figures may not total 100 percent due to rounding.

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