Dollar sales of plant-based foods market U.S. 2023, by category

In 2023, milk alternatives had the highest sales value in the plant-based food market in the United States. In the 52 weeks ending December three that year, sales of milk alternatives were valued at approximately 2.9 billion U.S. dollars. Meat alternatives were valued at 1.2 billion U.S. dollars. Tofu, tempeh, and Seitan were valued at nearly 201 million U.S. dollars. The year-on-year growth rate for plant-based foods in the U.S. can be found here.

Plant-based meat and milk market in the U.S.

Almond milk is the top-selling category of milk substitutes in the United States. Sales of soy and coconut milk were low in comparison. The most well-known plant-based milk brands among consumers in the U.S. are Silk and Blue Diamond's Almond Breeze. In the meat substitutes market, the most purchased plant-based meats in the U.S. are beef-style alternative burgers and traditional veggie burgers. Beyond Meat and Amy’s Kitchen are the most popular meat-substitute brands.

Decline of the plant-based meat market in the U.S.

The plant-based meat market has entered a downward trend. Compared to 2022, the market in 2023, shrank by 19 percent measured in unit sales. Taking the prior year's decline into account, the market shrank by over a quarter.